It’s happened to all of us at one time or another, but probably not in such a public arena, we are not counted. As an aside, I have nothing but tremendous respect for Yahoo’s CEO Marissa Mayer and Chief Marketing Officer Kathy Savitt. That said, let’s talk about Max Ma, Yahoo’s intern who was involved in the process of creating the new Yahoo! logo along with hundreds, if not thousands of other people (the entire company weighed in). After the new Yahoo! logo was released, Mayer posted on her Tumblr page the process of how they got there:
“Our last move was to tilt the exclamation point by 9 degrees, just to add a bit of whimsy. Prior to the weekend, we had also polled our employees on the changes they wanted to see. Interestingly, 87% of our employees wanted some type of change in the logo (either iterative or radical). In terms of specific attributes, our employees had wanted:
- sans serif
- variable size letters
- a variable baseline
- a tilted exclamation point
- and the majority of their favorite logos were uppercase.
She acknowledges in her post that not all employee suggestions were used, but it’s impressive that she gives so much information. The young design intern takes to his page and releases his own logo design creation (image via BusinessInsider.com)
And, the HuffingtonPost.com declares Yahoo Intern’s New Logo Design Was Way Better! which they based on Twitter banter and an unscientific poll on their home page that lets you vote multiple times.
The Nike Swoosh Logo
One of the world’s most recognized logos is the Nike “Swoosh.” It was created in 1971 by a graphic design student at Portland State University, Carolyn Davidson. Phil Knight, the founder of Nike, was teaching accounting classes at the university then and paid her $35 (her invoice) to create it for his company Blue Ribbon Sports. At the time he remarked, “I don’t love it, but I think it will grow on me.” Davidson probably didn’t think much of it either at the time with a comment like that, but now…!
The world is full of great designers that aren’t recognized. HOW Design Competitions draws entries from around the world — the best of the best. Winners are some of the biggest and brightest in the field. Join them. Open your connections and let others know who you are through your work.
The HOW International Design Awards’ Deadline is Monday, September 16th. You have the weekend to pull your projects together. I am giving you a coupon code for 20% off your entry bb2013. I want you to earn recognition because you deserve it and awards give you confidence and exposure. Do it for yourself. Categories below. If you have any questions, let me know.
- Packaging (consumer goods)
- Gifts (t-shirts, tote bags, calendars, 3D promos, etc.)
- Invitations/announcements/greeting cards
- Identity (logos/ letterhead/business cards)
- Editorial-(cover, single article or entire piece)
- Annual reports/brochures/catalogs/direct mail
- Miscellaneous (style guides, complex promos, etc.)
- Student Work