When interactive design is done well, the effect can be both great and powerful. It is fitting then that design firm and production studio yU+co, led by director Garson Yu, created something imaginative and fun for the main title and end title sequences for “Oz the Great and Powerful.” A prequel to “Wizard of Oz,” the movie’s opening title sequence is a nod to the history of cinema and the idea of illusion. As the film’s actors are listed, viewers see the titles through a theater diorama. Flying monkeys, tornado winds and other Oz-oriented images move as the titles move and change.
Here’s what Yu had to say about the interactive design work:
The opening sequence is aimed at kids, so we chose to use classic imagery that would resonate with them—a magician, monkeys, a circus elephant in a tutu, acrobats and witches. We created a 3D wonderland with visuals drawn from the imaginative world Sam created, but reinterpreted them so as not to simply mimic the story. We want to prime the audience for the adventure, but not give it away.
We wanted the art work to look authentic and have a hand-painted quality to it, so all of the individual elements were created with that in mind. Everything has a sense of physical reality and gravity to it—objects don’t float or fly in—they are always supported by something tangible. Plus, all of the imagery makes reference to the story and the character. Our typography was inspired by look of early circus posters and silent film titles.
Do you have an equally cool interactive design that was used for an in-house project? Enter it into the In-HOWse Design Awards & Competition. The deadline has been extended to July 1, so there’s still time.