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about the business of creativity and creativity in business.
Episode #29: Douglas Davis on Speaking the Language of Business
If you are losing battles with the marketing people because you don’t have the vocabulary to justify your design instincts, listen to the latest HOWLive podcast interview with Douglas Davis, author of the new book, Creative Strategy and the Business of Design. He talks with Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, about the mission he’s on to teach left brain business skills to right brain creative thinkers so you can have a seat at the table — without feeling like you’re crashing the party.
About Douglas Davis:
Brooklyn-based Douglas Davis enjoys being one of a variety of voices needed in front of and behind the concept of a marketing plan or digital strategy. His approach to creativity combines right-brained creative problem solving with left-brained strategic thinking. In 2011, Douglas founded The Davis Group LLC and continues to offer strategic solutions to client branding, digital and design problems. In addition to client work, Douglas leverages his experience as a faculty member in the Communication Design department at New York City College of Technology, on the graduate level in the Branding and Integrated Communications (BIC) program at The City College of New York and digitally as an HOW Design university course contributor.
His HOW Design University class, Creative Strategy and the Business of Design, has been well received by a mix of creative professionals practicing in the U.S. and is currently being converted into a book that is scheduled for release in May 2016.
More Douglas Davis Links and Resources:
- 2014 Podcast with Douglas Davis: What does it mean to be a strategic partner to your clients?
- Hey Whipple, Squeeze This by Luke Sullivan, Advertising Dept. Chair, Savannah College of Art & Design
- IBM Design Thinking: http://www.ibm.com/design/
- McKinsey & Co. Building a design-driven culture