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Episode #33: Dr. Bill Haig on Brand Credibility
In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s Creative Entrepreneur program, talks with Dr. Bill Haig, author of the HOW ebook, Experts Guide to Logo Design and Branding, and instructor of the HOW Design University course, Breakthrough Logo Design and Branding Success.
About Bill Haig:
Dr. Bill Haig has worked in branding for more than forty years, and is considered the authority in the application of source credibility principles to the design of company logos. He coined the term, credibility-based logo design, which he has discussed in numerous published articles and his book, The Power of Logos: How to Create Effective Company Logos.
Prior to establishing Powerlogos Design, Dr. Haig worked with logo design firms and with design legend, Saul Bass. He also held top branding positions with a major petroleum and transportation company. He now works with small and medium size companies on a consulting basis.
Dr. Haig holds a Ph.D. in Management and Organizational Change from Southern Cross University, a major graduate business school in Australia. His M.A. is in Communication and Marketing from the University of Hawaii. He also has a B.A. in Psychology and Marketing from UCLA.
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