HOW Design Live is more than a professional conference. It’s an inspiration-packed, global creative gathering guaranteed to open your mind, fuel your soul and power your career. The dynamic city of Atlanta hosts HOW Design Live, May 19 – 23, 2016. That’s 5 days of learning new skills and energizing your creativity.
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Episode #22: Brad Weaver on Averting Design Firm Disaster
Designers rarely put profit at the forefront of their business, and that can lead to disaster. That’s what happened to Brad Weaver, Chief Experience Officer at Nine Labs and author of Creative Truth: How to Start & Build a Profitable Design Business. In the latest HOWLive podcast episode, Brad talks with Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, about the mistakes he made (especially related to pricing) when he didn’t put profit first, and about the parallels between filmmaking and user experience, the theme of his HOWLive session: Cinematic UX.
About Brad Weaver:
Brad Weaver is the Chief Experience Officer at Nine Labs in Atlanta, GA. He went to school to be a lawyer, then came to his senses and has spent the last 18 years as a Creative Director, User Experience Designer, Information Architect, Author, and Content Strategist. Brad’s professional experience includes product development, interactive, branding, and market segmentation for clients including IHG, Verizon, Bank of America, AT&T, ESPN, Disney, NATO, The PGA, and Coca-Cola. He is also the author of Creative Truth: How to Start & Build a Profitable Design Business.