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about the business of creativity and creativity in business.
Episode #10: Mona Patel on Design Thinking to Solve Any Business Problem
Can you solve the problem of homelessness with design? Mona Patel thinks so. Mona is a designer and the author of Amazon-best seller, Reframe: Shift the Way You Work, Innovate and Think, a book with the noble goal of teaching anyone how to apply design thinking to solve any business problem. Mona is also the owner of 2 businesses: Motivate Design, an insights-driven firm with a staff of 20+, and its recruiting arm, UXHires.com.
In this episode of the HOW Design Live Podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, talks with Mona about everything from “What is strategy?” to how she built her businesses, to what she looks for when she hires creatives. Hear her speak in the Creative Entrepreneur program at HOW Design Live in Atlanta, May 19-23, 2016.
About Mona Patel:
Mona Patel is the CEO and Founder of Motivate Design, an insights-driven design agency based in New York City. Motivate Design helps clients discover customer needs and design solutions to meet those needs. Through her experience, Mona developed Reframework, an 8-step process that any company can use to solve business problems. In her recent Amazon bestseller, Reframe: Shift the Way you Work, Innovate and Think, Mona demonstrates how this process helps companies design simple and beautiful experiences. In addition to helping clients and other Fortune 500 companies feel unstuck, Mona is also a teacher at Parsons, the New School for Design.
Find Out More:
Download Reframe sample chapter, “The Creative Mindset” at readytoreframe.com