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Episode #13: Ken Zorovich on launching a product company without a safety net
In the latest HOW Design Live podcast, you’ll hear the inspiring story of how Ken Zorovich and his business partner transformed a design consultancy into a successful housewares business built around a popsicle maker! How this unknown vendor with an untested product secured a 12 month exclusive at Williams Sonoma. And how their first product, The Quick Pop Maker, ranked 1st in a category of 800 products when they launched in the 2009 holiday season. More important, Zorovich shares with Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, how his personal transformation paralleled that of his business.
About Ken Zorovich:
Ken Zorovich is the President and Co-Founder of Zoku, a Hoboken, NJ-based, housewares company in 30 global markets, where design thinking is at the heart of everything that they do.