Podcast: Kenn Fine on Modern Branding and the Value of Design

selling your design ideas with 3D & AR

Listen and learn from lively conversations
about the business of creativity and creativity in business.

Episode #87: Kenn Fine on Modern Branding and the Value of Design

In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, chats with Kenn Fine of Fine Design Group on modern branding and the role of design in creating value in business. Subscribe on iTunes here.  

Background Music by Kevin D. Hartnell

About Kenn Fine:

Kenn Fine podacast guest

Kenn Fine is Founder and Executive Creative Director at FINE, an award-winning brand agency started in San Francisco in 1994, and now based primarily in Portland. Prior to FINE, Kenn co-founded Zoic, a cycling apparel and accessories brand found today at retailers like REI and LL Bean. As FINE’s creative leader for the past 25 years, he’s remained actively involved as strategist, consultant, and confidante to clients in a wide range of industries like hospitality, wine, and technology. His clients have included household names like Francis Ford Coppola, Symantec, Cisco, Ste. Michelle Wine Estates, and Kimpton Hotels, plus startups and challengers like a new hospitality concept launching this year called Bode. His work and thinking have appeared in Communication Arts, HOW Magazine, Graphis, and The Drum, among many other publications online and off. He lives in Portland, Oregon with his wife, 3 kids, and a gargantuan dog. Find Kenn — @wearfine — on Twitter.


Related Posts:

Episode #86: Zorana Gee on Selling Your Design Ideas with 3D & AR

Episode #85: Jeffrey Shaw on Speaking the Lingo of Your Ideal Customer

Episode #84: Connie Birdsall on Branding for The Customer of the Future

Episode #83: Andy Molinsky on How to Step Out of Your Comfort Zone

Episode 82: Allen Gannett on the Secret Behind Creative Success

Episode 81: Hamish Campbell on the Future of Packaging

Episode 80: Adam J. Kurtz on Monetizing His Personal Work

Episode 79: Dorothéa Bozicolona-Volpe on Strategic Social Media

Episode 78: Jackie De Jesu on How She Used Design to Shake Up the Shower Cap Market

Episode 77: Giorgia Lupi on How She Uses Data to Tell Human Stories

Episode 76: Stephen Gates: How In House Creatives Can Gain More Influence

Episode 75: Ben Callahan on The Gap’s Design System

Episode 74: Dorie Clark on Your Inner Entrepreneur

Episode 73: Katie Lane on Negotiating with Confidence

Episode 72: Val Head on Designing for AR, AI & Chatbots

Episode 71: Michael Solomon on Designing for the Attention Economy


 

COMMENT