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Episode #31: Matt Morasky on Visual Thinking + Business Strategy
In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s Creative Entrepreneur program, talks with Matt Morasky, co-author of The Art of Opportunity, about how designers can have more impact by using visual thinking to work on a higher strategic level in business. (Hint: It involves drawing with clients!)
About Matt Morasky:
Matt Morasky is an award-winning creative director, business design consultant and visual thinker who comfortably straddles the business and creative worlds. Morasky combines 15-years of design thinking experience with facilitation and visual problem-solving practices to bring clarity to complex challenges for global clients including American Express, Coca-Cola, Elsevier, Intel, InterContinental Hotels Group, Microsoft, The North Face and Red Bull. Morasky currently works at XPLANE, a business design consultancy based in Portland, Oregon and Amsterdam, Netherlands. In 2010, he helped launch XPLANE’s Amsterdam studio where he also established the Amsterdam Visual Thinking School (VTS), which designs, promotes, and delivers monthly workshops for the creative and business communities. As an active advocate of visual thinking, he most recently developed and launched the Designer Training Program, a multi-week, open-source course that introduces visual thinking (and design thinking) methodologies to senior-level designers and problem solvers. Morasky holds a degree in political science from Boston College and an associate’s degree in design and illustration. He lives in Portland, Oregon with his son and dog.
- Art of Opportunity Videos with co-authors, Marc Sniukas, Parker Lee and Matt Morasky
- Gamestorming by Dave Gray, James Macanufo and Sunni Brown.
- The Back of the Napkin by Dan Roam
- The Sketchnote Handbook by Mike Rhode
- Made to Stick by Dan and Chip Heath