Podcast Episode 44: How Intuit Became Design-Driven

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Episode #44: Klaus Kaasgaard on how Intuit has become a design-driven company

In this HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Klaus Kaasgaard, VP of Experience Design for Intuit’s Small Business Group, about his topic at HOW Live in 2017, From Design Thinking To Design-Driven: A Story In Three Acts.


Music by Kevin D. Hartnell 

klaus-kaasgaard-headshotAbout Klaus Kaasgaard:

Klaus Kaasgaard is VP of Experience Design of Intuit’s Small Business Group. He has 20 years of experience in user experience and product management for companies including Telstra, Yahoo! and Microsoft. Prior to joining Intuit in 2012, Kaasgaard served as CEO of Fundii, an online and mobile coupon marketing start-up. He holds a Ph.D. in information science and also serves as an adjunct professor at the University of Aalborg, where he champions entrepreneurship and design thinking in his native country, Denmark.




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