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Episode #45: Aaron Keller on a world with (and without) brands
In this HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Aaron Keller, co-author of The Physics of Brand, about what happens when brands intersect with people in space and time and whether our society could exist without brands.
Music by Kevin D. Hartnell
About Aaron Keller:
Aaron Keller is the co-author of The Physics of Brand and a founding partner and managing principal of Capsule, where he leads brand development, strategy, research and naming for clients. He has more than 20 years of consulting experience in marketing, branding and retail strategy for a range of brands, including Herman Miller, Jack Daniels, Target, SmartWool and 3M. He has spoken on brand, design and entrepreneurship for the University of St. Thomas, University of MN and the American Marketing Association. Aaron has a BA in marketing management from the University of St. Thomas and an MBA from the Carlson School of Management at the University of Minnesota.
- Aaron Keller/Capsule Design blog
- Joe Pine on Authenticity, the TEDx talk, What Consumers Want
- HOWLive podcast with Stephan Ango of Lumi