Podcast Episode 45: A World With (and Without) Brands

HOW Design Live is more than a professional conference. It’s an inspiration-packed, global creative gathering guaranteed to open your mind, fuel your soul and power your career. The 2017 HOW Design Live will return to the great city of Chicago! Visit the HOW Design Live website for updates.

Listen and learn from lively conversations
about the business of creativity and creativity in business.

Episode #45: Aaron Keller on a world with (and without) brands

In this HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, talks with Aaron Keller, co-author of The Physics of Brand, about what happens when brands intersect with people in space and time and whether our society could exist without brands.


Music by Kevin D. Hartnell 

aaron-kellerAbout Aaron Keller:

Aaron Keller is the co-author of The Physics of Brand and a founding partner and managing principal of Capsule, where he leads brand development, strategy, research and naming for clients. He has more than 20 years of consulting experience in marketing, branding and retail strategy for a range of brands, including Herman Miller, Jack Daniels, Target, SmartWool and 3M. He has spoken on brand, design and entrepreneurship for the University of St. Thomas, University of MN and the American Marketing Association. Aaron has a BA in marketing management from the University of St. Thomas and an MBA from the Carlson School of Management at the University of Minnesota.

9781440342677_300dpiMore Links and References:





Related Posts:

Episode 44: Klaus Kaasgaard on how Intuit has become a design-driven company

Episode 43: Nasdaq’s Director of UX, Aaron Irizarry on the Journey from Designer to Design Manager

Episode 40: Jenny Poff on how #HOWLive re-ignited the Designers Roundtable

Episode 38: Matthew Manos on Designing the Future

Episode 36: Bill Gardner on Lessons from LogoLounge

Episode 33: Dr. Bill Haig on Brand Credibility

Episode 28: IBM’s Doug Powell on the Future of Design

Episode 13: Ken Zorovich on Launching a Successful Product Company

Episode 10: Mona Patel on Design Thinking to Solve Any Business Problem

Episode 1: Marty Neumeier on “What Will You Do When Your Design Skills Become Obsolete?”