Podcast Episode 57: Virtual Reality and Augmented Reality in Design


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Episode #57: Jean-Pierre Lacroix on Virtual Reality and Augmented Reality in Design

In the latest HOW Design Live podcast episode, Ilise Benun, founder of Marketing-Mentor.com and HOW Design Live Programming Partner, gets a sneak peek of Jean-Pierre Lacroix’s HOW Design Live topic: Getting Into Shoppers’ Heads with Augmented Reality (AR), Virtual Reality (VR) and Neuroscience.


Background Music by Kevin D. Hartnell

About Jean-Pierre Lacroix:

JeanPierreLacroix-BWAs president of Shikatani Lacroix, Jean-Pierre Lacroix helps lead the transformation of the customer experience by designing immersive purchase moments that connect in the blink of an eye. A visionary design thinker, author and speaker, Jean-Pierre maintains an unwavering focus on the latest, emerging trends. Jean-Pierre is continually sought after by top brands, industry associations, conferences and publications for his insights on leading packaging, retail and digital trends. His client list includes Cineplex Entertainment, Regions Bank, Toronto Blue Jays, PepsiCo Canada, ConAgra Foods, The Source, Cable & Wireless Communications and TD Bank Group.



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