Podcast Episode 9 – The Pursuit of Passion and Design Entrepreneurship

Listen and learn from lively conversations
about the business of creativity and creativity in business.

Episode #9: Yo Santosa on the Role of Passion to a Design Entrepreneur

In this episode of the HOW Design Live Podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Creative Entrepreneur program, talks with serial design entrepreneur, Yo Santosa, about the role passion plays in her entrepreneurial ventures, the mistakes made and the lessons learned in starting four businesses (and counting).

About Yo Santosa:

yosantosa.comYo Santosa: creative director, entrepreneur, and dreamer with three Emmy Award nominations, a renown branding agency, two start-ups, and a publication. Her very first client, Pinkberry, grew from one store to a global brand with over 200 stores worldwide. In 2006, from her loft she started her branding agency, ferroconcrete.com. In 2011, she started früute, a modern cookie and gift company to share her mom’s baking and her sister’s sense of style. She also co-founded Commodity in 2013, a fragrance company with a mission to make “fragrance personal.” In 2014, she created LA Downtowner, a print publication.

With her iPhone as her best friend and Steve Jobs as her hero, she believes it’s fate they share the same birthday. Inspired by timeless German design, minimalist Japanese style, Dieter Rams, and a good chicken wing, she can be found wandering downtown LA (she keeps a 2 mile radius from her apartment).

Find Out More:

Watch her “Creative Mornings” talk.



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Episode 14: Kristian Andersen on Investing in Your Client’s Business

Episode 13: Ken Zorovich on Launching a Product Company without a Safety Net

Episode 12: SCAD Faculty on Training Designers of the Future

Episode 11:Matthew Manos on How to Use a Design Business to Make an Impact

Episode 10: Mona Patel on Design Thinking to Solve Any Business Problem

Episode 8: Ian Fitzpatrick on “Design Strategy, Technology and Design, and the First Real-Time Facebook-Connected Digital High School Track Meet.” 

Episode 7: Brian Lucid on the “Template Trap,” Frameworks and the Role of the Designer as “Problem-Creator.” 

Episode 6: Neil & Jen Baker Brown on “A Designer’s Responsibility to the Future.”

Episode 5: Preston D. Lee on “How to Build a Creative Blog that Generates Revenue.” 

Episode 4: Karl Sakas on “Strengthen Your Client Relationships with Strategic Services.”

Episode 3: Petrula Vrontikis on “Is Your Company Evolving to Accommodate the New Creative Nomad?” 

Episode 2: Ted Leonhardt on “How to Use Your Creativity Skills to Become a Better Negotiator.”

Episode 1: Marty Neumeier on “What Will You Do When Your Design Skills Become Obsolete?”

You’re invited to join us in Atlanta May 19 – 23 with what is sure to be the most inspiring, informational, educational, and talked-about HOW Design Live yet. HOW offers BOTH the creative inspiration to rekindle your passion for your work PLUS the tactical, take-home information you need to achieve and advance in your career