Podcast Episode 2 – How to Use Your Creativity Skills to Become a Better Negotiator

Listen and learn from lively conversations
about the business of creativity and creativity in business.

Episode # 2: Ted Leonhardt on “How to Use Your Creativity Skills to Become a Better Negotiator”

In this episode of the HOW Design Live podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Design Entrepreneurship program, talks with Ted Leonhardt, author of Nail It: Stories for Designers on Negotiating with Confidence, a little book with big ideas about how designers with good negotiating skills can do better for themselves, financially and beyond.

Ted Leonhardt in his Seattle office. Photo: Mike Folden

Ted Leonhardt in his Seattle office. Photo: Mike Folden

About Ted Leonhardt:

Ted Leonhardt knows creatives and the problems they face asking for what they need. He cofounded The Leonhardt Group in 1985 and built it into a brand design powerhouse. He successfully negotiated it’s sale in 1999 when the firm had reached $10 million in fee sales. He then took the position of Chief Creative Officer/Global with Fitch London, where he was responsible for 570creatives. In 2004, he founded his management consultancy, focusing on helping creative businessesachieve success. His first book, Nail It, was written to help creatives become better negotiators, in 2013. Ted believes that creative people help improve the world everyday and that they don’t get their fair share of respect or compensation in return.


Ted Leonhardt, Author, Consultant

Find Out More:

Buy the book 

Video Clip


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Episode 1: Marty Neumeier on “What Will You Do When Your Design Skills Become Obsolete?”

You’re invited to join us in Atlanta May 19 – 23 with what is sure to be the most inspiring, informational, educational, and talked-about HOW Design Live yet. HOW offers BOTH the creative inspiration to rekindle your passion for your work PLUS the tactical, take-home information you need to achieve and advance in your career