Podcast Episode 1 – What Will You Do When Your Design Skills Become Obsolete?

Listen and learn from lively conversations
about the business of creativity and creativity in business.

Episode # 1: Marty Neumeier on “What Will You Do When Your Design Skills Become Obsolete?”

In this episode of the HOW Design Live podcast, Ilise Benun, founder of Marketing-Mentor.com and Partner for HOW Design Live’s new Design Entrepreneurship program, talks with Marty Neumeier, author of Metaskills: 5 Skills for the Robotic Age, about how creatives can deal with the downward pressure on the value of your design skills and stay competitive in the future of work.

About Marty Neumeier:

metaskills_bookMarty Neumeier is a designer, writer and business adviser whose mission is to bring the principles and processes of creativity to modern business. His recent book, The 46 Rules of Genius; An Innovator’s Guide to Creativity (2014) is a thought-provoking, quick-start guide to creative brilliance. Previous books include Metaskills (2012), described by Google as a “rousing manifesto of mastery” as it explores the five essential talents that will drive innovation in the 21st century; ZAG (2006) is named one of the “top hundred business books of all time;” and The Brand Gap (2005), considered by many the foundational text for modern brand building. Neumeier has worked closely with innovators at Apple, Oracle, HP, Adobe, Google and Microsoft to advance their brands and cultures. In his current role as director of transformation for Liquid Agency, Neumeier advises clients on brand experience and leads workshops on the topics of innovation, brand and design.

metahandFind Out More:

Buy the book 

Read an excerpt

Read about the book


Related Posts:

Episode 14: Kristian Andersen on Investing in Your Client’s Business

Episode 13: Ken Zorovich on Launching a Product Company without a Safety Net

Episode 12: SCAD Faculty on Training Designers of the Future

Episode 11:Matthew Manos on How to Use a Design Business to Make an Impact

Episode 10: Mona Patel on Design Thinking to Solve Any Business Problem

Episode 9: Yo Santosa on the Role of Passion to a Design Entrepreneur

Episode 8: Ian Fitzpatrick on “Design Strategy, Technology and Design, and the First Real-Time Facebook-Connected Digital High School Track Meet.”

Episode 7: Brian Lucid on the “Template Trap,” Frameworks and the Role of the Designer as “Problem-Creator.”

Episode 6: Neil & Jen Baker Brown on “A Designer’s Responsibility to the Future.”

Episode 5: Preston D. Lee on “How to Build a Creative Blog that Generates Revenue.” 

Episode 4: Karl Sakas on “Strengthen Your Client Relationships with Strategic Services.”

Episode 3: Petrula Vrontikis on “Is Your Company Evolving to Accomodate the New Creative Nomad?” 

Episode 2: Ted Leonhardt on “How to Use Your Creativity Skills to Become a Better Negotiator.”


You’re invited to join us in Atlanta May 19 – 23 with what is sure to be the most inspiring, informational, educational, and talked-about HOW Design Live yet. HOW offers BOTH the creative inspiration to rekindle your passion for your work PLUS the tactical, take-home information you need to achieve and advance in your career

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