HOW Magazine Fall 2017: The Promotion & Marketing Design Issue

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Featuring special interactive and augmented reality elements!

Design is transitioning from an industry that creates static print layouts and predictable webpages to one changing the world with designs that leap off the page. We explore immersive online experiences. We promotions and campaign in a way that connects with audiences on an emotional level. Just five years ago, would you have guessed that a printed magazine could move and speak to you? Well, HOW’s interactive Promotion and Marketing Issue can do just that. There’s plenty more of the unexpected to be found in this issue. Journey to Washington, DC, where you’ll discover its explosive design scene. Meet designers changing the way we think about promoting creative work. Find unparalleled inspiration among the 81 winners of the HOW Promotion & Marketing Awards.

This cover moves. And talks. Even the print edition—seriously.

This latest issue of HOW is divided into four sections: WHO, WHERE, WHAT and — of course — HOW. Explore each below.



Here’s what you’ll find inside:


See through the eyes of a booming design studio, and learn an ace promotional designer’s secrets for marketing yourself and your work.

  • The Double Take Meet Olly Moss, the multidisciplinary designer and illustrator whose viral work always makes you look twice. By Chris Jalufka
  • Promoting Art With Art Illustrator and poster designer Eric Nyffeler works with an eye for authenticity. Here, he explains how he’s managed to turn his passion into a successful career. By Chris Jalufka



LDiscover incredible award-winning promotional work, and learn about the latest tech tools for designers.



Take an in-depth tour of one city’s creative scene, and learn how to place influences design.

  • The Art of Persuasion Washington, DC, may conjure up images of government austerity—but beyond all the marble columns is a thriving design community. By Scott Kirkwood



Dig into helpful career advice and design tips, and find insights from the industry’s most renowned experts.

  • Necessity Is The Mother Of Rebranding Industry experts explore how—and when—to rebrand your design business. By Jason Tselentis
  • How To Cheat In this mindblowing interactive experience, learn the secrets of creative domination through villainy. By Stefan Mumaw

You’ll find all this and more in the Summer 2017 issue of HOW magazine.