Creative Services teams are known for getting things done — under all circumstances. And when it comes time to discuss resources, industry data can be their greatest ally. Cella, InSource and The BOSS Group recognize the value in such numbers, and they hope that the results of their annual survey can serve as a source of validation and direction to in-house creative leaders.
A portion of the results and interpretations from the most recent survey of in-house professionals is available in a feature that appears in the January 2013 issue of HOW, “Metrics & Trends That In-House Creatives Need to Know.” The revealed data can serve as a valuable tool to your in-house team when making a case for resources.
- View the feature “Metrics & Trends That In-House Creatives Need to Know” in HOW magazine.
- View the full In-House Creative Services Industry Report produced by InSource and Cella.
- Read the full issue of HOW magazine’s January 2013 issue that’s devoted to creatives working in-house.