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HOW March 2011
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HOW’s March Issue is packed full of inspiration, as it debuts the winners from our biggest competition—the 2011 International Design Annual—featuring nearly 300 award-winning print and interactive designs. PLUS: HOW takes a spin around the globe to introduce you 7 firms where creative pros are doing eye-catching work.
FEATURES
- International Design Awards After 3 days of judging fabulous design, judges Clint! Runge, Richard Westendorf and Michael Osborne narrowed down the winners.
- Best of Show: A Grade Above the Rest In a sea of college recruitment brochures that blend together in blandness, design firm 160over90 envisioned something much grander for this Best of Show winner.
- Interactive Design Awards See the best that’s on the web and beyond, from b2b and consumer websites, to self-promo and kiosks.
- Best of Show: A Digital Home Run Second Story Interactive Studios hit one, literally, out of the ballpark when they developed an interactive exhibit that lets baseball fans create the Big League stadium of their dreams.
- Global Design: Out of this World We scanned the globe to find 7 design studios where creative pros are doing eye-catching work. Take a peek at design around the world, and hear from those creatives about other studios that inspire them.
COLUMNS
- DESIGNING CHANGE: On the House Web Extra – Read the full interview with Matchstic/On The House and see the results of three Atlanta nonprofit rebrands.
- SIDELINES: OMFGCO Web Extra – Read the full Q&A with Mathew Foster of OMFGCO.
- IN-HOUSE ISSUES: Odd Jobs – Designers share the crazy projects they’re asked to tackle (like a flyer for the boss’s garage sale) and tell how you can deal with such requests.
- BUSINESS: Mastering Money – Take these 4 steps toward gaining confidence and control over your personal and professional finances.
- CAREER: The 90-Day Plan – So you’ve been promoted to manager? Here are the key things you must do in your first 3 months to make the transition from colleague to boss.
- FREELANCE: Finding Your Focus – You’ve heard the advice that you should choose a specialty for your design business. Here’s why-and how-to do it.
- Web Extra: Download a free “Define Your Market” worksheet.
- WORKSPACE: Creative Fire – A shop in The Netherlands makes the move from home office to more professional digs.
- CREATIVITY: Trading Places – SwapYourShop.com has emerged as an online hub for designers looking to trade working and living arrangements with other creatives. Find out how you can spend a few months abroad-while keeping your job.
- Web Extra: Writer Jenny Sullivan talks with creatives Andrew Zarick and Jose Poyatos about their experiences working and living in each other’s shoes. See the full Q&A online.
- MY BEST WORK: Matteo Bologna – View our online gallery from My Best Work.
Define Your Market
You’ve heard the advice: Choose a target market for your design business. But it’s a scary prospect to commit to one line of work. Here’s how to find the right fit for you.
Behind the Design: Radio Stars
“This is NPR” was designed by Design Army to celebrate the 40th anniversary of National Public Radio.
Designer Spotlight: Grandpa-George
This series shines the spotlight on a design firm or solo designer creating amazing work. Meet Grandpa George Design.
Need to Refresh Creativity? Swap Your Shop
Ever wonder what it’s like to walk in someone else’s creative shoes? Through SwapYourShop.com, restless souls can try other locations and cultures on for size.
Designing Change: On The House’s Pro-Bono Solution
In search of a pro-bono balance, an Atlanta-based firm found their strategy: one organization of the course of one year gets one hell of a brand makeover. Read my interview below with Matchstic’s co-founder Blake Howard.
Sidelines: OMFGCO
Three Wieden + Kennedy alumni hang out a shingle as the Original Manufacturing Company (OMFGCO), making prints and T-shirts—and sharing ownership of a bar in their hometown—in addition to client work.
