Francesca Ramos, a California Institute for the Arts student, uses her Tumblr site Idea Obscura to post design inspiration from around the web, in addition to some of her own work. She caught our attention with her 11-by-17-inch poster listing 10 fundamentals for changing the world, distilled from quotes by Gandhi. Beyond the poster’s nice design and powerful message, we were impressed that Ramos thought to make it a free download.
“Once I finished designing the poster and was ready to head to Kinko’s to print my new wall art, I realized it would be really cool if everyone had a reminder of Gandhi’s positive message as well,” Ramos says. She uploaded a PDF to her tumblr site and told followers it was available for the taking. It proved to be a popular decision. The poster quickly attracted attention and was downloaded by people near and far.
“I love the fact that the internet makes the world smaller,” Ramos says. “Through a few mouse clicks, I was able to share my work with so many people, all the way to Europe and Australia. That’s also when the essence of graphic design became apparent to me,” she adds. “It’s socially-oriented. It’s supposed to be for the masses.”
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