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HOW September 2012
September 2012 ISSUE (get the PDF) | INDIVIDUAL ARTICLES | SUBSCRIBE | BECOME A DESIGN VIP
In a relatively short span of time, the marketing and self-promotional landscape has changed vastly, whether you are promoting your design business, your freelance presence or are job searching. The September 2012 Issue of HOW is full to the brim self-promotion design inspiration and advice to help get you where you need to be. In this issue, you’ll find 77 award-winning design projects from our Promotion Design Awards. Projects range from work done for clients to clever design firm holiday promotions and stellar portfolios. Plus, Ilise Benun shares her superb marketing expertise in the feature “5 Steps to Landing the Best Clients.” Stop wasting your time on clients who will never be a good fit and use this five-step qualifying process to find the best clients for you. Do you work as an in-house designer? Don’t be a amiss to self-promotional tips that’ll help you stay relevant and valuable to your company. Learn how to promote your services internally. You’ll find all this and more in the September issue of HOW.
Want to win cool products that designers will love? HOW hosts a sweepstakes of such products that are featured in the LOOK section of the magazine. Enter Now!
Savannah College of Art and Design’s Workspace: Hidden Haven
An old basement space without windows was revamped into the ultimate design education experience. Old shipping doors were turned into enormous windows to bring in the light and offer a view of Savannah’s port.
Behind the Design: Sweet Simplicity in Jam Packaging Design
Louise Fili was up to the challenge of infusing sweet simplicity into the revamped packaging design for Bonnie’s Jams. Typography took center stage for the label.
Promotion Design Awards Best of Show: Voting Made Easy for Elections Ontario
Leave it to Leo Burnett Canada to figure out how to make voting a better experience for everyone. Elections Ontario worked with Leo Burnett Canada to revamp everything from the logo to registration cards to wayfinding, not to mention an eye-catching web campaign.
Get More Clients for Your Design Business
Want to get more clients? Check out this real-world client proposal, sample qualifying material, book excerpt and expert interview to learn how to find clients.
Behind the Scenes with Illustrator Shaw Nielsen
The self-promotion issue of HOW magazine’s cover is playful, kindly loud and perky. Meet the illustrator behind this cover — Shaw Nielsen.
SCAD Museum of Art Unites Students, Public Around Design
SCAD Museum of Art tripled in size after a landmark rehabilitation project expanded the space to 82,000 square feet. The space unites both students and enthusiasts to celebrate art & design.
Categories: Featured, HOW Magazine, HOW September 2012
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In-House Designers: 37 Ways to Get Fired
Here, Andy Epstein, author of “The Corporate Creative,” offers a tongue-in-cheek list of ways to get fired in the hopes that you’ll not try them.
Categories: Design Management: The Process & Business of Design, Featured, HOW Books: Exclusive Excerpts & Design Book Reviews, HOW September 2012, In-House Design: Careers & Advice, On the Job: Advice & Tips for Designers
Tags: career tips, corporate creative, in-house department, in-house designer
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Shultzilla Specializes in New Orleans-Inspired T-shirts, Apparel
For co-founders and T-shirt designers Aimée and Jeremy Miller, first came love then came Shultzilla — a design biz specializing in New Orleans-inspired apparel.
Top 10 Websites For Designers – August 2012
Every month HOW scours the web to find the best design websites. Then we compile the top promo sites, design tools, resources and sites for creative time-outs.
