July 2014

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The Behind the Design Issue of HOW Magazine


The July 2014 issue of HOW magazine is our Behind the Design issue. This issue celebrates the inner workings of design teams, examining everything from the inspiring workspaces that help keep their creativity afloat to profiles about studios creating buzz coast-to-coast. To go even deeper Behind the Design, we decided this issue was the perfect fit to reveal the results of HOW’s 2014 Salary Survey, one of our most popular biennial features.


Here’s a taste of what you’ll find in this issue:





The United States of Design
Much like the weather, customs and cuisine, design strategy varies from East to Far West. In order to find out how much, HOW tapped 6 trend-setting firms across the U.S. for the scoop on the local creative scene.
By Karli Petrovic


Office Space
Take a look inside several agencies to discover why the physical workspace is so important to cultivating a creative culture and get ideas to improve your own.
By Thomas Vogel


Design, Derailed
Project management isn’t just for project managers. As these 5 calamitous commissions prove, there’s a lot the PM pros can teach designers about managing their own projects.
By Zachary Petit


Survey Says: Design Salaries Are Up
How much do designers make? The 2014 HOW Design Salary Survey shows creative paychecks getting fatter—and the design job market heating back up.
By Michelle Taute


Interactive Design Award Winners
These projects represent the very best from the Interactive Design Awards, from apps and websites to kiosks and much more. Noted industry experts poured over this year’s entries and selected their 8 favorites, presented as the Best of Show and Outstanding Achievement winners.
By Erin Prus and Sarah Whitman
Judged by Stephen Beale, John Kilpatrick and Steve Fisher




Look: Summer Lovin’, Type Foundry Spotlight, Adventure in Letterpress, For Your Bookshelf


Designing Change: Planting the Seed


Behind the Design: The Red Zone, Standout Yogurt, Popping Type, Easy on the Eyes

Interactive: Becoming Agile – Find out why the Agile philosophy can make for a more nimble, efficient design process and discover how to get started.


In-House Issues: Taking the Brand Outside – By itself, a total company rebrand is no easy feat. But add an outside design firm to the in-house mix, and the challenges can soar to new heights


Freelance: Retainers Revealed – Set hours, steady paychecks: Here’s how retainer arrangements can take the fright out of freelance.


Designer Spotlight: Melanie Richards – This designer is on a serious mission to raise the profiles of women in the the creative field through her online platform, Badass Creative Ladies.


You’ll find all this and more in the July issue of HOW magazine. Want to win cool products that designers will love? HOW hosts a sweepstakes of such products that are featured in the LOOK section of the magazine. Enter Now!