Look Inside HOW’s November 2011 Business Annual


The HOW Business Annual is the designer’s business bible. This year, we feature profiles of top design studios and case studies from successful firms, paired with expert business advice.

Plus, we reveal salary trends for 2012, identify the top U.S. Design Schools and showcase 10 eye-catching stationery systems designed for and by designers themselves. As a bonus, you’ll get a complete pricing guide with 4 downloadable worksheets (Must be a HOWDesign.com Member to View. Join Today.).


Bucking the Trend
New York City-based And Partners was able to grow during a tough economy by focusing on client needs and evolving their offerings from traditional print projects to interactive services and strategic consulting, specializing in helping clients create change.

One Specialty, Two Ways
Studio Conover specializes in building-industry clients, but they don’t just design brochures and logos. This six-person San Diego firm, helmed by a husband-and-wife team, has also built a reputation with architects and developers for spec’ing great colors and textures for building exteriors.

Envisioning Success
When David Smith was unexpectedly thrust into the freelancing life, he didn’t just start working in his pajamas and call it a day. He began planning for his future employees and set in motion the process that would lead to the six-person firm he runs today.

A Manifesto for Success
Design firm owner Steven Morris offers an eight-point manifesto for business success based on 17 years of experience. Want to make it in this tough industry? You’ll need passion, discipline and the ability to know when to ask for help.

Your Firm in 2020
Design business consultant David C. Baker prepares you for the many changes to come in the next decade. Everything will be different, including where your employees work, how you communicate with clients and the type of projects you take on.

U.S. Design Schools Index. Login or join HOWDesign.com to view this exclusive list online.

Speak for Yourself
Designing your own identity is no easy task. These 10 firms created letterhead and business cards that tell clients exactly what they can expect before they even get a peek inside their portfolios. See more design firm identity examples online!

The Art and Science of Pricing
Ilise Benun shares the tips and techniques (along with some helpful worksheets) you need to turn pricing from a guessing game into a strategic tool to grow your business.
Access 4 Bonus Pricing Worksheets for Free. Just login or join HOWDesign.com.


Career: 2012 Salary Trends
The Creative Group reveals how you can position yourself to take advantage of rising salaries expected in the coming year. Check out the Web Extra, 6 Mistakes to Avoid When Negotiating Your Salary.

In-House Issues: The Art of Possibility
The in-house team at Merck turned a routine project request into a new specialty that got the entire company calling on them for enviable projects.

Workspace: Factory Facelift
A Troy, NY-based firm created a home-away-from-home in a once-abandoned factory by giving everything a handmade touch, from the desks to a rebuilt spiral staircase.

Creativity: Inside Etsy
To stay in top-creative form, Etsy’s designers are encouraged to make their workspaces their own with handmade goodies from the website’s army of crafty sellers. Web Exclusive: 6 Secrets from the Etsy Design Team.

My Best Work: Eileen Boxer
This legendary designer shares a beloved book project that took her all the way to Paris.

Designing Change: Camp Firebelly

Sidelines: Baltimore Print Studios
Read about more Baltimore area designers and printers.