HOW Magazine

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8 Ways to Brainstorm Better

Idea-generation is the lynchpin of our work. So why are many of us terrible at it? Experts offer tips for improving your creative sessions. The team gathers in the conference room, white board at the ready, pumped to come up with some cool new ideas. Ten minutes into the session, the group’s strongest personality...

Finding Inspiration In-House

Regular HOW contributor, Scott Kirkwood takes a look at a common (in-house) designer issue: Continually generating new ideas for the same client. You can find this In-House column, "Finding Inspiration In-House," along with the In-House Design Awards winner and other great articles in the January issue of HOW, the In-House Design Annual.

freelance, networking

Tips for Networking in 2014

When you think of networking, do you think of slimy schmoozers pushing their business cards on everyone they encounter? That’s one kind of networking—but certainly not the only kind, and definitely not the most effective kind, especially for freelance designers. Networking—connecting authentically and personally with real people—is still, hands down, the most effective marketing...

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Land Your Next Job: Know Your Interviewer

Learn how to land your next job by understanding the perspective of your interviewer. Armed with these six profiles of typical hiring managers, you’ll ace your next interview. User experience has become a red-hot design topic and for a good reason: You have to understand what makes people tick in order to develop seamless...

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Finding Inspiration: 6 Ways to Cultivate New Ideas

Design is all about tackling specific challenges in new ways, and the “Finding Inspiration,” Freelance column I wrote for  the January issue of HOW magazine contains a lot of practical advice for doing just that. But it’s just as important to do simple things to stay fresh day to day. The word “inspiration” comes...

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Mirrored Images: An Exercise In Perspective

Can you remember the first time you held a kaleidoscope? Do you remember turning that brightly wrapped cardboard cylinder filled with little bits of colored plastic and mirrors awed by the endless patterns you could create with just a turn of your wrist? While kaleidoscopes may have faded out as children’s toys there is...

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Five Steps For Better Branding

No matter what stage you are at in business – a fledgling designer branching out on your own for the first time, an established designer working for a big conglomerate or anything in between – branding is important. The first thing you might think of when you think of “branding” is the quintessential “logo”....

Get Organized and Increase Your Profits

After the first time I hosted a Thanksgiving dinner at my house, I swore I would never do it again. I had no idea what it took to feed 14 people a traditional turkey dinner with all the proper fixings. And I didn’t see the seriousness of the situation until it was too late:...