What’s Inside: September 2011 Issue of HOW Magazine


HOW’s 2011 Self-Promotion Issue packs all the information and inspiration you need to create eye-catching promotional materials for your design business and your clients. Plus, view the winners from our Promotion Design Awards.  Buy the issue now at MyDesignShop.com.






Promotion Design Awards
Get inspired by this collection of 95 winning promotion designs in these categories:
• Client Promotions
• Designer Promotions
• Illustrator/Photographer Promotions
• Personal Promotions
• Pro-Bono Promotions
• Student Promotions

Promotion Design Awards Best of Show: Created with Sole
Piquing the interest of consumers in yet another sneaker launch is a challenge this year’s Promotion Design Awards winner happily accepted. Their interactive solution caught the imaginations of busy business people in Toronto’s Dundas Square, as well as the attention of our judges.

From Start to Smart
Is your design firm’s promotion strategy moving your business forward or holding it back? To stay ahead of the pack, you must continually refine and evolve your strategy to make sure it’s meeting the needs of your business, whether you’re just starting out, you’ve got a few years under or your belt or you’ve been at it for a very long time.

The Accidental Promoter
Through the wonders of social media, more than a few designers are finding that their side projects aren’t just adventures in procrastination. Some come with a cherry on top when they eventually lead to paying client work—even if that wasn’t the original intent of the project.


Career: Creative Team of the Future
Five key trends will change the future of design. Here’s how to be ready for whatever comes your way.

Business: Preventing Pro-Bono Nightmares
Heed these 8 rules to prevent warm, fuzzy pro-bono projects from turning into hairy monsters.

Workspace: Making History
A former lima-bean factory that was transformed into a workspace provides a continuous source of creative inspiration for this Orange County-based firm.

Creativity: Designing to Your Own Beat
Designers often work to a backdrop of great music. See how creatives are inspired by song and learn how to use music as a muse for your own design work.
Web Extra: Find more music-inspired projects (including animated music videos) online now!

My Best Work: Chip Kidd
This famed book-cover designer reveals his obsession with Bat Manga from Japan.

Behind the Design

Designing Change: Nice Ride Minnesota

Sidelines: Blue Carrot Shop
Web Extra:
Read a Q&A with Alexandra Charitan, curator and creator of Blue Carrot Shop, online now!