How to Bring Movie Magic to Your Self-Promotion Strategy

When it comes to showcasing your talent, seeing is often believing – and stills don’t always do the trick. Bring a little movie magic to your self-promotion strategy with these tips.

Video is all the rage right now, and rightfully so: More and more designers are using it as an effective self-promotional tool to advance their careers, whether they’re freelancing, looking for a job or running their own design firms. It’s one of the many mediums that falls under the “content marketing” trend, and it’s being used strategically in a wide variety of ways. Designers are creating videos to achieve all of the following:

Bring their portfolios to life. If a screenshot or photo of your work doesn’t do it justice, video may be more effective at demonstrating your capabilities (especially when it comes to interactive work). For example, without video, the “cool factor” would have been missing in Boston-based Cleveland Design’s portfolio piece documenting a trade-show game for Thomson Reuters that utilizes motion detection.

The video made this new and complex technology clearer, plus showcased how fun and tactile it is. Though the video still gets weekly traffic almost a year later, the real prize came when a different department at Thomson Reuters saw it in action and hired the firm to create a game for another event.

Demonstrate a process. Instead of a static self-promo case study, New York City–based firm MSLK uses a three-minute video with very high production values to showcase its in-house “360° Branding” process, while simultaneously exhibiting its work for big-name clients such as Ralph Lauren and L’Oréal.

The video positions MSLK as a strategic partner by detailing their processes in a voice-over. In one section, MSLK even breaks down what didn’t work about their client’s previous logo, what they improved and why, as well as the awards the work won.

Need help with your portfolio? Checkout HOWU’s Preparing Your Portfolio 2-week course.


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