Meet the HOW Staff

Bridgid-3Bridgid McCarren
Design Community Content Director, HOW + Print
Bridgid joined HOW in 2007 as art director. She has since served as a senior art director for HOW magazine and a content director for HOW Interactive Design. Currently, Bridgid is content director for the design community, which includes both HOW and Print. These two brands are dedicated to providing inspiration and information to designers through a variety of mediums, including magazines, websites, design books, online products, competitions, events and more. Bridgid is always on the move, whether traveling, speaking, teaching or hitting the trails with her two- and four-legged race partners.
Jessie Gridley KuhnJessica Kuhn
Editor, HOW
Over the course of nearly seven years with HOW, Jessica has learned that designers are some of the most interesting and innovative people around. She sees stunning work all day long and is surrounded by creative energy from the readers of HOW and Print that encourages her to pursue her own passions. She’s done this by broadening her once print-driven career into digital and online editing as well as keeping her keen skills for sniffing out a story sharp (after all, she is a former reporter).
Adam Ladd Art DirectorAdam Ladd
Art Director, HOW
Adam Ladd is the art director for HOW magazine. He’s a graphic designer at heart and has a high sensitivity to foundational design principles, straightforward concepts and execution that scrubs the extraneous. Coming from a print and identity background, his work has ranged from logos and posters to infographics and illustration. He recently operated as his own identity design business, during which Adam was able to invest in self-promotional efforts, which included industry-recognized articles and videos. One of those videos was done with his then 5-year-old daughter about branding. It gained one million views in one week and is in use internationally by business and design leaders, a college class and an art installation. Adam shares life with his wife, Trish, and his two daughters, Faith and Lily.
Zachary Petit
Content Partner, HOW; Editor, Print
Zachary Petit is an award-winning journalist and a lifelong literary and design nerd. Prior to joining HOW and Print, he was the managing editor of Writer’s Digest magazine, and executive editor of several related newsstand titles. Alongside the thousands of articles he has penned as a staff writer and editor, covering everything from the secret lives of mall Santas to creative legends, his words have appeared in National Geographic, National Geographic Kids, Melissa Rossi’s What Every American Should Know book series, McSweeney’s Internet Tendency and many other outlets. In his free time you can find him on nerd-like pilgrimages, staring contentedly into the depths of obscure old-world machinery at such destinations as the Mackenzie printery in Ontario or the Gutenberg Museum in Germany. zacharypetit.com; @ZacharyPetit 
AAWebsiteAmanda Aszman
Associate Editor, HOW + Print
Having always admired creative communication in its many forms, Amanda is excited to join the HOW and Print teams so that she can admire design from a new perspective. With a background in writing, editing and marketing, Amanda has worked with a variety of creative people, from glass blowers to fellow word nerds, which has instilled in her a fascination with that drive to create that we all share. In her free time, she reads good books and writes fiction for young adults. @AmandaShayne

If you are interested in writing for HOW or sharing a story with us, please contact editor Jessica Kuhn.