Webinar Series
NEW! Professional Growth Webinar Series
Get Your Design Career on the Right Track
Outline your career goals, successfully balance your work and professional life, and develop the strategic-thinking skills you need to get ahead in the design field—all in three one-hour webinar sessions. Hugely popular HOW Conference speaker
Jeni Herberger draws on her 20 years of experience in design to give you expert advice on charting your ideal design career.
All sessions are archived, so you can register and view them any time. (If you registered for the live event, you'll also have online access to the webinar for 12 months afterward, so you can watch it again and again as a refresher course.)
View a list of FAQs and get technical and system requirements.
Planning Your Design Career
Thursday, June 19, 4 p.m. ET/1 p.m. PT
1 hour webinar
$69
Presented by
Jeni Herberger
You know you want to do great design work. But do you dream about owning your own firm someday? Do you want to learn more about business strategy? Are you interested in leading a team? Discover your career goals and learn how to chart the course of your dreams.
You'll learn:
• How to identify your hidden career goals
• How to create your 2, 5 and 10 markers
• How to use your personality traits to reveal your career path
• How to look at your personal life to refine your professional life
• How to keep yourself on track while remaining flexible
Designing Your Reality
Thursday, July 24, 4 p.m. ET/1 p.m. PT
1 hour webinar
$69
Presented by
Jeni Herberger
So many of us struggle with the demands of our careers, families and personal lives. Putting balance into your life can make all of it work better: It's a combination of organization, recognition, realization and creation. Learn to recognize your unique priorities and design a path that turns your fantasy to reality.
You'll learn:
• How to look at your life priorities to create your own reality
• How to recognize what you value the most
• How to find your self in your work life
• How to balance your work life with your personal life
• How to bring more of your dreams into your reality
Making Yourself "Priceless" in a Crowded Market
Thursday, August 21, 4 p.m. ET/1 p.m. PT
1 hour webinar
$69
Presented by
Jeni Herberger
Strategic awareness is the understanding of how you affect your client’s business and your organization's bottom line. Learn how to develop your strategic thinking skills—and recognize the key business issues that should drive your design and your firm—and you will set yourself apart from the competition. We’ll identify how you approach providing solutions in your work and start you down the path to reaching your aspirations for business and your career.
You'll learn:
• The importance of strategic awareness in your career
• How to make strategy a part of your design process
• How to take strategic thinking to the next level
• How to use strategy to reach your professional goals
• How to set yourself apart in the marketplace
Marketing & Pricing Webinar Series
Grow Your Business from Your Desktop
Presenters are Ilise Benun and Peleg Top of Marketing Mentor and authors of "Designer's Guide to Marketing & Pricing." All sessions are archived, so you can register and view them any time. (If you registered for the live event, you'll also have online access to the webinar for 12 months after the live event, so you can watch it again and again whenever you need a refresher course.)
Get Rich in a Niche
1 hour webinar
$69
Presented by Ilise Benun and Peleg Top, Marketing Mentor
You'll learn:
• Why you must focus on a market if you want to succeed in business
• How to choose a market that blends your skills and interests with the needs of the market
• How to find and reach the best prospects in your target market
Register to view Get Rich in a Niche
Grow Your Marketing Machine
1 hour webinar
$69
Presented by Ilise Benun and Peleg Top, Marketing Mentor
Are you overwhelmed by too many marketing tools? Do you know which ones work best? In what order? To which market? Wouldn't it be nice if there were a machine you could turn on to do your marketing for you? Well, there is. It's your very own Marketing Machine, and in this webinar you'll learn how to build and maintain it.
You'll learn:
• How to keep your pipeline full and get you the clients and the projects you want.
• Which marketing tools are the most effective—and least expensive
• How often you should be in touch with your prospects without being a pest
Register to view Create Your Marketing Machine
What Should I Charge?
1 hour webinar
$69
Presented by Ilise Benun and Peleg Top, Marketing Mentor
Are you charging enough? Worried that clients think it's too much? Do you dread every conversation about money that you have with a prospect? Relax. Here are ways you can comfortably, professionally, talk dollars and cents.
You'll learn:
• Why talking about money makes you look professional
• How to answer the question, "How much do you charge for ..."
• How to go beyond "I can't afford that"
Register to view What Should I Charge?
Proposals 101
1 hour webinar
$69
Presented by Ilise Benun and Peleg Top, Marketing Mentor
You know that a strategically crafted proposal is key to landing you a new client or generating additional projects from an existing client. But if you think writing proposals has to be tedious and time-consuming, think again.
You'll learn:
• Secrets of winning proposals
• What to include in your proposal
• How to create a project budget
Register to view Proposals 101
