HOW Webinars
Next Live Webinar: July 9, 2009
From Print to Web: Translating Your Skills to New Media & Markets —
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Ask questions during this live, interactive, audiovisual session. Register today!
Presented by Mark O'Brien
1 hour webinar for $69
4:00 p.m. ET/1:00 p.m. PT
You’re comfortable in the world of page layouts, print configuration, CMYK and press checks. But your clients increasingly demand cross-media campaigns that involve a whole new set of design skills. If you’re making the transition into web design, here’s what you need to know to get started.
Newfangled Web Factory president Mark O’Brien has been helping advertising agencies build perfect marketing websites for their clients since 1995. In this webinar, he can help you do the same, even if you’re primarily a print designer. Mark will start with a brief overview of the state of the industry and a history of the initial print to web migration, then give you concrete steps for translating your print skills into web design.
You’ll learn:
• the inherent limits of web design and how to use them to fire your creativity
• how to use Flash effectively
• the differences between print and web information architecture
About the Presenter
Mark O’Brien is president of
Newfangled Web Factory, which helps ad agencies build more effective marketing websites for their clients, concentrating on information architecture, usability, SEO, content strategy and social media. In his time at Newfangled, Mark has served as an HTML lackey, PHP programmer, systems administrator, new-business developer, project manager and finally president. http://www.newfangled.com
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All sessions are archived, so you can register and view them any time. (If you registered for the live event, you'll also have online access to the webinar for 12 months afterward, so you can watch it again and again as a refresher course.)
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Upcoming HOW webinars
Planning, Packaging & Promoting Yourself
August 13, 2009, 4 p.m. ET/1 p.m. PT
Presented by Jeff Fisher
Communication Strategies for Creatives: Connect with Your Clients & Co-workers
September 17, 2009, 4 p.m. ET/1 p.m. PT
Presented by Andy Epstein
Recession-Proof Salary Negotiation Skills
October 15, 2009, 4 p.m. ET/1 p.m. PT
Presented by Megan Slabinski
How to Survive as a Freelance Designer
November 19, 2009, 4 p.m. ET/1 p.m. PT
Presented by Jeff Fisher
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