A Creative Team of the Future Update

By Donna Farrugia, Executive Director of The Creative Group

Last summer, we launched a new research program, The Creative Team of the Future, which takes a look at key trends shaping the creative profession and how to prepare for upcoming changes. In fact, some of you may be familiar with this project as we debuted it at the 2011 HOW Design Live Conference. (If you missed the presentation, you can view the video we showed at the start of the session on our YouTube channel.)

It’s amazing to think that it’s been nearly a year since we started this program – and, more impressive, how many of the trends we uncovered actually came true. For example, nearly three-quarters (72 percent) of in-house professionals we surveyed last summer said they expect the number of in-house designers who work remotely will increase in the next three to five years. Anecdotally, I know this to be true – as gas prices and real estate costs rise, more companies are allowing employees to work offsite or telecommute several days a week.

But as you’re well aware, the creative industry is always changing, and so we must continue to find out what new challenges and opportunities those in the design industry face. As such, we sat down with Richard Grefé, executive director of AIGA, to take a deeper dive into some of the critical issues designers face today as well as how they can overcome them.

Take a look to see what Ric had to say in this short video interview.

Donna Farrugia is executive director of The Creative Group, a specialized staffing service placing interactive, design and marketing professionals with a variety of firms. More information, including online job-hunting services, candidate portfolios and The Creative Group’s award-winning career magazine, can be found at creativegroup.com.

One thought on “A Creative Team of the Future Update

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