An INitiative You Can’t Ignore

By Donna Farrugia, Executive Director of The Creative Group

If you don’t already know, The Creative Group recently partnered with AIGA to launch a new nationwide career development program just for in-house designers. The program is called “INitiative: INsights to help INhouse design teams thrive” – and we are thrilled to be working alongside such a prestigious organization to support the in-house design community.

We debuted INitiative last October at Pivot, AIGA’s annual Design Conference, during the four in-house affinity sessions, where attendees learned from veteran in-house designers how to advance their careers and elevate the role of design within their companies. Since then, we’ve rolled out new resources, including a quarterly INform e-newsletter filled with exclusive interviews and advice articles (featuring industry figureheads like author Dan Pink and creativity expert Sam Harrison) and a dedicated section on the AIGA website.

We also have more great content in the works, including the next installment of INform and a video series covering topics relevant to in-house designers and the companies where they work. TCG teams also will be partnering with AIGA chapters nationwide to host speaker presentations, training workshops, roundtable discussions and manager boot camps. We can’t wait!

If you want to get in the know, be sure to check out INitiative – and stay tuned for more exciting news in the months to come!

Donna Farrugia is executive director of The Creative Group, a specialized staffing service placing interactive, design and marketing professionals with a variety of firms. More information, including online job-hunting services, candidate portfolios and The Creative Group’s award-winning career magazine, can be found at