InSource and Cella released the In-House Creative Services Industry Report last week. This report is aimed at benchmarking issues pertinent to leaders charged with running in-house creative businesses. More than 160 leaders from in-house creative departments responded to a survey conducted in 2010. The report looks at the who, what, where, & how of in-house operations and identifies top challenges for creative leaders and includes perspectives on client management, staff planning, work volume, and creative briefs from creative leaders doing the job every day.
Registered members (registration is free) of InSource can download a PDF of the report at http://www.in-source.org/2070/in-house-industry-report