Booked Up: A Smooth Resonator

The least understood, but most essential, key to the value of design sell, the in-house departmental sell or any other sell is the presentation –  how a case is made for more resources, more respect and even more respect. Add to that the fact that many, if not most, in-house groups are called upon by their clients to help them with their particular sells and you have defined the critical need for in-house designers to understand, embrace and become masters of the art of creating killer presentations.

“Resonate” by Nancy Duarte is one of the most powerful resources a designer can tap into to school themselves up on the skills necessary to perfect their ability to craft presentations that will answer their and their clients’ needs. The book is as persuasive, accessible and well-structured as the presentations it’s helping designers to design.