Booked Up: “Change By Design” or Design By Change

In “Change By Design”, IDEO CEO and president Tim Brown makes a well-reasoned case for the power of the design process when it’s applied to solving difficult business, and even global, challenges. As designers, we’re often thrown to focusing solely on the artifacts we produce but, as Brown compellingly points out, there are bigger gifts we bring to the party.

No group is in a better position to communicate design thinking to the suits than in-house designers. The book’s careful explanation of the design process and its benefits is also a great refresher for any in-house creative who’s lost their way in the midst of tight deadlines and client demands.