With their bestseller “Switch”, Chip and Dan Heath have crafted an engaging manual on how to successfully effect change. This is an aptitude that is a must-have for in-house designers whose teams aren’t necessarily well-positioned in their organizations or properly resourced and structured for success, necessitating a need for change.
Employing powerful stories to illustrate the basic tenets that make for successful change initiatives, the Heath brothers consistently focus on the need to appeal to people’s emotions, the elephant, as well as their intellect and logic, the rider. How to do that is carefully and methodically covered in “Switch”, making it a book you should commit yourself to reading. If you do, the biggest change will be in yourself.