Booked Up: Orbiting The Giant Hairball

No book better captures the in-house gestalt than “Orbiting the Giant Hairball”. Gordon MacKenzie’s humanity, humor and deep respect for the creative process shine through in this very personal account of his life working as a designer at Hallmark Cards.

The book is thoughtfully designed and whimsically illustrated, making his accounts of corporate life all the more immediate. As an individual given the official title “Creative Paradox” while at Hallmark, you’d expect MacKenzie to deliver just the right mix of irreverence and insights while never crossing the line into complaint. He makes it all about the Zen of in-house.

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