Businesses exploit problems, designers solve them.

Exploit“Businesses exploit problems, designers solve them.”

Most quotes tend to be simplistic and hyperbolic, but as a rule of thumb, I’d stand by the accuracy of the one above. If you happen to work for a company that operates under the principle that a business can do good and earn a profit then celebrate your company and circumstances. If you don’t, then become an agent of change and start solving corporate cultural problems by leading by example. Promote the objective, human-centered solutions-based ethos embodied in design thinking.

The most powerful change doesn’t come from legislation, regulatory agencies and public outcry, it comes from within.

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