Corportfolio: Metro – On the fast track

Metro’s design work has received more than 60 honors since 2002 – including recognition from the American Public Transit Association (APTA), the American Institute of Architects, the Society of Environmental Graphic Designers,  Fast Company, Communication Arts, Print, STEP Inside Design and HOW magazines – and is included in the national archives of AIGA. Metro has also received a ReBrand 100 Best Of award and is the subject of a short film produced by the WRI Center for Sustainable Transport.

The company:

Metro, The Los Angeles County Metropolitan Transportation Authority – is the the nation’s third-largest transit agency. It serves as transportation planner and coordinator, designer, builder and operator for one of the country’s largest, most populous counties. More than 9.6 million people – nearly one-third of California’s residents – live, work, and play within its 1,433-square-mile service area. Metro operates seven rail and transitway lines and some 200 bus routes.

The team:

The Metro Creative Services team includes Metro’s Design Studio, a Customer Environments team, and an Interactive group, some 32 individuals who collectively produce advertising, direct mail and ancillary marketing materials; signage, wayfinding and environmental graphics; timetables, maps, fare media and customer information; bus and rail fleet design; websites and interactive motion projects; a wide range of printed material; station environments and public art; and Metro-branded merchandising.

All designs: Metro Creative Services. Neighborhood art poster of Little Tokyo – Artist: Shizu Saldamando.

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Click on image below for an enlarged view

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“All images courtesy LACMTA ©2010”

6 thoughts on “Corportfolio: Metro – On the fast track

  1. Andrew

    I’ve seen case studys on metro before – to me, they produce high end designs with a large team (compared with the two man team I work in). I read that they also benefit from an excellent releationship with colleagues, even outside the creative team – some of whom are involved as models for their work. Inspiring designs from a design team within an unspiring company!

  2. LT

    I work for a local government transit department. For the past several years I’ve been the only designer: that’s web, print, everything. I finally got another designer, and it’s made a big difference. However, the biggest problem I see is that so many government agencies are deathly afraid of taking chances. This type of advertising is captivating and does its job so well, but it is really tough to implement these types of clever campaigns with administration that doesn’t really believe in the message and allows the squeaky wheels amongst their constituents to make the decisions for them. Go Metro! Your success is a great weapon in our arsenal!

  3. m@

    ummmmm …. I really can’t be the only one who notices the painful mismatch of audio tracks on the first clip? seriously disturbing to listen to – distracts me from the otherwise nice work

    great tv spot