Corportfolio: The Fresh Market

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Andy Kurtts and Alex Blake are a design team of 2 at grocery store chain, The Fresh Market. You’d never know that, though, by the breadth and quality of their projects. Check out their work below.


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The Fresh Market:

The Fresh Market is a gourmet food store with a focus on specialty products and the highest quality perishable items.  The soft lighting, music and small store format provide customers with an inviting and relaxing shopping experience. As of September 2010, The Fresh Market currently operates 99 stores in 20 states, located in the Southeast, Midwest, Mid-Atlantic and Northeast.

Size/Structure of group:

2 designers that report to the Director of Marketing.

Responsibilities:

· Conceptualize, design, and  produce creative materials for 99 stores as well as about 80% of our private brand packaging

· Art direct and style photo shoots for “Inspirations” and our annual Holiday Catalog

· Assist in the development and testing of featured recipes

· Print procurement

· Copywriting

· Project management


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