It’s an exciting time to be an in-house designer! It’s no longer a matter of trying to get a seat at the corporate table—we’re there.
And our work is about more than just design—all aspects of creative work once sent out to agencies is now being brought in-house.
When we drew up plans for this year’s In-House Management program at HOW Design Live, we wanted to address these opportunities and challenges head-on with our session topics and speakers. And we think we’ve done just that. The speakers we’ve assembled are working way ahead of the industry curve. It’s truly mind-boggling, and we’ll be glued to our seats in every presentation!
Being in-house creative leaders ourselves, we’re very excited to experience this event that we’ve helped to create. Here’s what we’re most looking forward to in Chicago:
ANATOMY OF A BRAINSTORM
with Stefan Mumaw — Creative Director, Callahan Creek
Monday, May 4 | 2:30pm–3:15pm
Ed: Just because you bring a group of people into a room to solve a problem doesn’t mean they’ll do so relevantly or novelly. I’m looking forward to hearing Stefan’s strategies for effective brainstorming sessions.
INSIGHTS AND PERSPECTIVES FROM THE EUROPEAN MARKET
with Paula Scher — Partner, Pentagram
Monday, May 4 | 4:00pm–6:15pm
Andy: What a line-up! It’ll be great to hear insights from international design leaders including Anette Lenz, Sascha Lobe, Tony Brook and Marina Willer.
KEYNOTE SPEAKER SIMON SINEK
Monday, May 4 | 6:45pm–7:30pm
Andy: Simon Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. That’s what I want for my team.
WE’VE GOTTA STOP MEETING LIKE THIS: BRINGING SANITY TO MEETING MADNESS
with Sam Harrison, Author
Tuesday, May 5 | 11:30am–12:15pm
Andy: Endless meetings is a “thing” at my job, and I need to wrangle it. Sam’s session will help me do just that.
BOSSY PANTS: MAKING THE TRANSITION FROM DESIGNER TO DESIGN LEADER
with Glenn John Arnowitz — Director, Creative Services, Pfizer
Tuesday, May 5 | 3:00pm–3:45pm
Ed: Many of us in-house designers climb through the ranks and then one day—and we’re not sure how this happens—WE become the boss. Glenn will trace his own journey from designer to design director and discuss the core competencies and skills needed to successfully manage projects, processes and lead a team of corporate creatives.
SPEED NETWORKING & COACHING FOR BUSINESS GROWTH
with Ilise Benun — Founder, Marketing Mentor
Tuesday, May 5 | 6:15pm–7:30pm
Ed: Open to all attendees, this spectacular event will facilitate creatives to meet AND gain insights from people who buy their services.
Andy: I’m looking forward to meeting some new talent!
HOW TO CRITIQUE DIGITAL WORK
with Christopher Butler — COO, Newfangled
Wednesday, May 6 | 11:30am–12:15pm
Ed: Digital design work is difficult to control. By the time it works its way through a complex process managed by many different people over long periods of time, it can often end up a long way from the original vision that got it started in the first place. I’m looking forward to hearing Chris’s advice for evaluating digital design that will help me preserve my team’s work’s integrity.
HOW TO GET TAKEN SERIOUSLY: TRANSFORM YOUR TEAM INTO A STRATEGIC, BRAND-BUILDING FORCE
Tim Cox — Director of Creative Services, Publix Super Markets
Wednesday, May 6 | 3:00pm–3:45pm
Ed: We’re all constantly looking to boost our business acumen, and I anticipate that Tim Cox will have great advice.
HAPTIC BRAIN, HAPTIC BRAND: COMMUNICATION AND THE NEUROSCIENCE OF TOUCH
with David Eagleman — Neuroscientist, Author, Creator of PBS’ 6-Hour Series: The Brain
and Lana Rigsby — Founding Partner, Rigsby Hull
Wednesday, May 6 | 6:15pm–7:30pm
Ed: Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This session is sure to be fascinating!
KEYNOTE SPEAKER: MIMI VALDÉS (Creative Director, I am OTHER)
Thursday, May 7 | 9:00am–9:45am
Ed: It’s Mimi Valdés! She won a Grammy.
INCREASING INFLUENCE IN-HOUSE
Sponsored by IHAF
with Greg Sutter — Creative Services Director, State Farm
and Clinton Inselmann — Group Creative Director, State Farm
Thursday, May 7 | 11:30am–12:15pm
Andy: This session will help us understand how to leverage the seat at the table that we’ve worked so hard to earn.
DESIGNING FOR 1600 PENN. AMERICA’S MOST FAMOUS PUBLIC ICON
with Ashleigh Axios — Digital Creative Director, The White House
Thursday, May 7 | 3:00pm–3:45pm
Andy: Looking forward to getting an exclusive look inside 1600 Pennsylvania Avenue and learning how the in-house team is spearheading design innovation.
CLOSING KEYNOTE: AMANDA PALMER & MARIA POPOVA
Friday, May 8 | 12:15pm–12:45pm
Andy: Two cultural icons in one incredible Closing Keynote!
Ed: Friday is a must all around. I’m going to all these sessions. I’m not leaving the Conference early—it’s good to the last drop!
If you’re an in-house designer, whether you’re new to the business or you lead a department, you simply can’t miss this year’s HOW Design Live. Join us, won’t you? And be sure to register by March 31—you’ll save $200 on your Big Ticket registration, and that’ll make your accounting department happy!