Ed Roberts & Andy Brenits Share Their HOW Design Live

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It’s an exciting time to be an in-house designer! It’s no longer a matter of trying to get a seat at the corporate table—we’re there.

And our work is about more than just design—all aspects of creative work once sent out to agencies is now being brought in-house.

When we drew up plans for this year’s In-House Management program at HOW Design Live, we wanted to address these opportunities and challenges head-on with our session topics and speakers. And we think we’ve done just that. The speakers we’ve assembled are working way ahead of the industry curve. It’s truly mind-boggling, and we’ll be glued to our seats in every presentation!

Being in-house creative leaders ourselves, we’re very excited to experience this event that we’ve helped to create. Here’s what we’re most looking forward to in Chicago:

14676mumawANATOMY OF A BRAINSTORM

with Stefan Mumaw — Creative Director, Callahan Creek

Monday, May 4 | 2:30pm–3:15pm

Ed: Just because you bring a group of people into a room to solve a problem doesn’t mean they’ll do so relevantly or novelly. I’m looking forward to hearing Stefan’s strategies for effective brainstorming sessions.

14676scherINSIGHTS AND PERSPECTIVES FROM THE EUROPEAN MARKET

with Paula Scher — Partner, Pentagram

Monday, May 4 |  4:00pm–6:15pm

Andy: What a line-up! It’ll be great to hear insights from international design leaders including Anette Lenz, Sascha Lobe, Tony Brook and Marina Willer.

14676sinekKEYNOTE SPEAKER SIMON SINEK

Monday, May 4 | 6:45pm–7:30pm

Andy: Simon Sinek teaches leaders and organizations how to inspire people. With a bold goal to help build a world in which the vast majority of people go home every day feeling fulfilled by their work, Sinek is leading a movement to inspire people to do the things that inspire them. That’s what I want for my team.

14676harrisonWE’VE GOTTA STOP MEETING LIKE THIS: BRINGING SANITY TO MEETING MADNESS

with Sam Harrison, Author

Tuesday, May 5 | 11:30am–12:15pm

Andy: Endless meetings is a “thing” at my job, and I need to wrangle it. Sam’s session will help me do just that.

14676ArnowitzBOSSY PANTS: MAKING THE TRANSITION FROM DESIGNER TO DESIGN LEADER

with Glenn John Arnowitz — Director, Creative Services, Pfizer

Tuesday, May 5 | 3:00pm–3:45pm

Ed: Many of us in-house designers climb through the ranks and then one day—and we’re not sure how this happens—WE become the boss. Glenn will trace his own journey from designer to design director and discuss the core competencies and skills needed to successfully manage projects, processes and lead a team of corporate creatives.

14676benunSPEED NETWORKING & COACHING FOR BUSINESS GROWTH

with Ilise Benun — Founder, Marketing Mentor

Tuesday, May 5 | 6:15pm–7:30pm

Ed: Open to all attendees, this spectacular event will facilitate creatives to meet AND gain insights from people who buy their services.

Andy: I’m looking forward to meeting some new talent!

14676butlerHOW TO CRITIQUE DIGITAL WORK

with Christopher Butler — COO, Newfangled

Wednesday, May 6 | 11:30am–12:15pm

Ed: Digital design work is difficult to control. By the time it works its way through a complex process managed by many different people over long periods of time, it can often end up a long way from the original vision that got it started in the first place. I’m looking forward to hearing Chris’s advice for evaluating digital design that will help me preserve my team’s work’s integrity.

HOW TO GET TAKEN SERIOUSLY: TRANSFORM YOUR TEAM INTO A STRATEGIC, BRAND-BUILDING FORCE

Tim Cox — Director of Creative Services, Publix Super Markets

Wednesday, May 6 | 3:00pm–3:45pm

Ed: We’re all constantly looking to boost our business acumen, and I anticipate that Tim Cox will have great advice.

14676Eagleman14676RigsbyHAPTIC BRAIN, HAPTIC BRAND: COMMUNICATION AND THE NEUROSCIENCE OF TOUCH

with David Eagleman — Neuroscientist, Author, Creator of PBS’ 6-Hour Series: The Brain

and Lana Rigsby — Founding Partner, Rigsby Hull

Wednesday, May 6 | 6:15pm–7:30pm

Ed: Haptic Brain, Haptic Brand looks at communications through the lens of neuroscience, exploring how media shapes the brain and, consequently, the way a brand is perceived. This session is sure to be fascinating!

14676ValdesKEYNOTE SPEAKER: MIMI VALDÉS (Creative Director, I am OTHER)

Thursday, May 7 | 9:00am–9:45am

Ed: It’s Mimi Valdés! She won a Grammy.

INCREASING INFLUENCE IN-HOUSE

Sponsored by IHAF

14676sutterwith Greg Sutter — Creative Services Director, State Farm

and Clinton Inselmann — Group Creative Director, State Farm

Thursday, May 7 | 11:30am–12:15pm

Andy: This session will help us understand how to leverage the seat at the table that we’ve worked so hard to earn.

14676inselmannDESIGNING FOR 1600 PENN. AMERICA’S MOST FAMOUS PUBLIC ICON

with Ashleigh Axios — Digital Creative Director, The White House

Thursday, May 7 | 3:00pm–3:45pm

Andy: Looking forward to getting an exclusive look inside 1600 Pennsylvania Avenue and learning how the in-house team is spearheading design innovation.

14678Palmer 14678PopovaCLOSING KEYNOTE: AMANDA PALMER & MARIA POPOVA

Friday, May 8 | 12:15pm–12:45pm

Andy: Two cultural icons in one incredible Closing Keynote!

Ed: Friday is a must all around. I’m going to all these sessions. I’m not leaving the Conference early—it’s good to the last drop!

If you’re an in-house designer, whether you’re new to the business or you lead a department, you simply can’t miss this year’s HOW Design Live. Join us, won’t you? And be sure to register by March 31—you’ll save $200 on your Big Ticket registration, and that’ll make your accounting department happy!

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