Facebook Fan?

By Donna Farrugia, Executive Director of The Creative Group

If you’re like most creative professionals, you turn to Facebook to keep in touch with your friends, family members and coworkers online. Don’t believe me? I have the data to back it up: More than half (56 percent) of advertising and marketing executives surveyed by The Creative Group said Facebook (over LinkedIn, Google+ and Twitter) would be their social media site of choice if they were limited to using just one.

Regardless of which social media site you prefer, staying active is essential. In fact, nearly three in 10 executives said not keeping content up to date is the most common mistake creatives make in their professional online profiles. Here are four ideas for ensuring your online profiles are fresh and engaging:

  1. Don’t play the name game. Sites like Facebook and Google+ have guidelines that discourage the use of symbols, numbers or profanities in your username, but that doesn’t deter some people from coming up with strange aliases. But for creative folks, especially, it’s best to use your first and last name and select a similar vanity URL that supports your personal brand.
  2. Share quality content. The average Facebook user has 245 friends, according to the latest study by the Pew Center’s Internet and American Life Project. That’s a lot of people you’re potentially competing with for attention. You can increase the likelihood others will see your posts by sharing rich content (like photos and videos) as well as information that will elicit comments, likes and shares.
  3. Proof your posts. Just as a picture can paint a thousand words, a post strewn with typos or text shorthand can muddy a message or give a negative impression. Always review your status updates and comments before hitting “Enter.”
  4. Be a regular. In addition to pushing out interesting content, engage with your online contacts consistently. By commenting on and sharing others’ posts, you’ll build stronger ties within the creative community.

Donna Farrugia is executive director of The Creative Group, a specialized staffing service placing interactive, design and marketing professionals with a variety of firms. More information, including online job-hunting services, candidate portfolios and The Creative Group’s award-winning career magazine, can be found at creativegroup.com.