How many of you have your elevator pitch ready? No? Shame on you! Over the years, the elevator pitch has become increasingly important as an key component of the in-house designer’s toolbox, especially considering all the areas within a corporate environment that employees intersect—coffee rooms, cafeteria, hallways and, of course, elevators. Essentially it’s a sales pitch for your department—a brief summary of the unique aspects of your services. Who you are, what you do and who you do it for. And a good pitch can make all the difference in how your colleagues perceive you and your department. Here are a few tips to keep you on track:
- Remember, keep it short. That’s why it’s called an elevator pitch. It should last no longer than the length of an average elevator ride: approximately 30 to 60 seconds.
- Know your audience. The pitch you deliver to the CEO may be a top-level, 30,000-foot view versus your pitch to a brand manager that would drill down into the weeds.
- Keep it informal and conversational. You don’t want to sound like you’re reading a script. And don’t forget to breath, pause and listen.
- Take it out for a test drive with one of your colleagues.
- Finally, update it periodically to keep it current and fresh.
Now enjoy the ride. Third floor: Sales, Marketing, Public Affairs!
Glenn John Arnowitz is Director of Global Creative Services for Pfizer and co-founder of InSource. He is a designer, musician, composer, writer, actor and speaker, always looking for new ways to scratch that insatiable creative itch.