In-House Business Startup Journal Part 5: Planning the Rollout

Planning the Rollout

By Andy Brenits, as originally seen on

After a couple months of planning, the time has come to institute the plans that I have been developing since the day I started. I’ve built some key relationships, assessed a few situations, identified needs, designed processes, and (I hope) built some trust. Now all I need to do is stop talking about the “big plan” and start getting it going already.

Having done this a few times I know there are a few ways to rollout new processes and SOP’s. I have learned from experience there is a definite wrong way to do it and that is to flip the switch. As soon as you introduce even the smallest change factor to how people work, you throw them into a period of turbulence that will take time to normalize (check out Tuckman’s Group Development Model).

Change can be a tough thing to manage, and it’s really a matter of giving people time to absorb changes in routine and process slowly. In the case of an in-house business, there are three groups of people who need to learn and embrace your changes: Your boss(es), your clients, and your staff.

Change is good, or so I have been told. But too much change, too fast, can be disastrous.  So what’s an impulsive, go-with-my-gut-kind-of-guy to do? Slow down and take a phased approach. Embrace the idea of soft-launching the new processes to test them out, and make revisions before the big rollout.

I will be at the InHOWse Managers Conference this June 21-23 in Boston. Won’t you join me and other in-house leaders to share stories and learn from each other?  Details here and register here.

I’ll also be leading the InSource roundtable on Career Paths for the Creative Leader in conjunction with the HOW Design Live! events. Register now to hold your seat. Details to follow.

Andy Brenits has had the privilege of managing creative services start-up operations for four organizations in his 20 year career. The In-House Business Startup Journal is an amalgamation of his experiences leading creative services businesses and the trials and tribulations of getting things up and running to a sustainable state. Names have been changed to protect the innocent or those who should have known better.