In-House Design Groups

Top corporations often have robust in-house design groups behind many of their top initiatives. In fact, it’s often the work of these in-house designers that has the most direct outreach to the community. Meet these design groups and go behind the scenes of organizations where the in-house teams are employing clever approaches, cultivating innovative teams and generating top creative work.

Cultivating Audience Engagement at NPR

Whether you're a devoted super fan or a potential fan, NPR marketing and communication's team is constantly working on ways to extend the brand to you. Check out some of the touchpoints they've created to fulfill this mission.

Training Your Coworkers to Understand Design

As an in-house designer, many of your coworkers don’t always understand what they do. And this might lead to a lot of frustration and misunderstandings about projects. With these tips from in-house design manager Scott Kirkwood, learn how you can educate your coworkers about design and your team.

HOW Design Live Speaker Frank Baseman On Design Lessons

The older I get, and the longer I work in the graphic design profession, the more I come to realize that “plum jobs”—those projects that one can only dream about—don’t come around every day. This may seem very obvious, but the further one gets from design school—where at times the only creative restriction on...

3 Surefire Ways to Feed Your Creativity

Ask yourself this question: How do you feed your creative belly? Finding creative inspiration, and then creating something out of nothing in the murky waters of business is a daily requirement for most corporate in-house teams. Ed Roberts looks at three books that have helped spark his creative fire.

6 In-house Teams Making Big Plays on Super Bowl Sunday

The enemy of the best is the good. If you’re always settling with what’s good, you’ll never be the best. ― Jerry Rice Did you know that Jerry Rice, arguably the best wide receiver in NFL history, played his last professional game for the Seattle Seahawks and in 2004 after signing a one-year deal...

Collaboration Tools and the Modern Design Agency

Editor’s Note: The following post is from Allegra Poggio, production director at Visceral, who describes the collaboration tools and process that helped the Visceral creative team in a recent web project. At Visceral, we’re in the business of designing for the web. Like many digital agencies, we’re constantly looking for ways to be more...

Improve Workflow, Quiet Creative Chaos

It seems like a simple idea: Improve workflow to stop feeling overwhelmed. But when you are in the throes of creative chaos, making workflow changes seems like just another thing to add to the to-do list. That’s part of the reason why chief marketing officer Bryan Nielson is thrilled to introduce designers to AtTask....

In-House Design Resource Pack

Whether you’re an in-house manager, a design-team veteran or a newbie to the in-house environment, you’re probably looking for a little help navigating the corporate world. So the editors of HOW have put together an In-House Designer’s Resource Pack just for you.   For just $34.99 you’ll get 7 great products to help you...