In-House Design Groups

Top corporations often have robust in-house design groups behind many of their top initiatives. In fact, it’s often the work of these in-house designers that has the most direct outreach to the community. Meet these design groups and go behind the scenes of organizations where the in-house teams are employing clever approaches, cultivating innovative teams and generating top creative work.

Collaboration Tools and the Modern Design Agency

Editor’s Note: The following post is from Allegra Poggio, production director at Visceral, who describes the collaboration tools and process that helped the Visceral creative team in a recent web project. At Visceral, we’re in the business of designing for the web. Like many digital agencies, we’re constantly looking for ways to be more...

Improve Workflow, Quiet Creative Chaos

It seems like a simple idea: Improve workflow to stop feeling overwhelmed. But when you are in the throes of creative chaos, making workflow changes seems like just another thing to add to the to-do list. That’s part of the reason why chief marketing officer Bryan Nielson is thrilled to introduce designers to AtTask....

In-House Design Resource Pack

Whether you’re an in-house manager, a design-team veteran or a newbie to the in-house environment, you’re probably looking for a little help navigating the corporate world. So the editors of HOW have put together an In-House Designer’s Resource Pack just for you.   For just $34.99 you’ll get 7 great products to help you...

Learn How to Supercharge Your In-house Team

Learn How to Supercharge Your In-house Team By Ed Roberts What are the key characteristics of a high-performing in-house team? What makes some in-house teams more highly valued than others? It isn’t just talented people and awards—trust me.   We all know the basic foundation of a solid in-house team lies in its ability...

Last Call for Awesome In-House Projects!

Today is the last day for in-house designers to submit your work for the 2013 InHOWse Design Awards. This is your chance to show your boss, your co-workers, your clients and your peers what you’re made of. Get into the spirit of competition by going head-to-head with in-house designers in your own industry. Every...

Be that Catalyst for Change

Be that Catalyst for Change By Ed Roberts In a recent post, I wrote about the importance of building rich, collaborative relationships within your local advertising and design community. This is more than a personal development goal but one of several core values set for my entire in-house team. In fact, just before writing...

How Are You Measuring Success In-House?

How Are You Measuring Success In-House? By Ed Roberts   Predictive modeling, descriptive modeling, decision modeling are all components of predictive analytics used to determine the success or failure of many business objectives. More and more, measurement—especially in an economy recovering at a sloth’s pace—is crucial in revealing whether an initiative needs to be...

Lunch with Andrew Kim, The Next Microsoft Experiment’s Design Theorist

Lunch with Andrew Kim, The Next Microsoft Experiment’s Design Theorist By Ed Roberts This year marks a very significant and personal milestone; I’m celebrating 20 years of continuous employment as a trained, professional designer in our industry. I’m not counting the years of untrained freelance work—where I didn’t know what the hell I was...

I Love Being an In-House Designer Because…

Since this is Valentine’s Day week and love is in the air, I asked some of my peers what they love about being a corporate creative. I Love Being an In-House Designer Because… I have access to so many resources all under one roof. I believe colleagues truly respect the value I bring to...