9 Award-Winning Examples of Creative Sports Graphic Design

I wouldn’t call myself a sports person. Just ask the sports fans on the HOW team who are forever unamused by my attempts to take part in morning sports talk. (“What is this … basketball of which you speak?) That said, I can certainly appreciate an effective sports-related design, and I love watching the judges of HOW’s In-House Design Awards praise entries submitted in the sports category.

So as we near this year’s deadline (June 5, 2017!) we’re featuring 9 projects that have been recognized in the In-House Design Awards over the past few years. Those of you leading or working on in-house design teams in the sports industry—we hope you’ll soak up some inspiration from these award-winning projects and consider entering your own team’s best work.

As for those of you in-housers in other industries—be sure to check out the full list of categories for the HOW In-House Design Awards. Submissions are evaluated by business category, so there’s one for sports, B2B, consumer, education, nonprofits and several more industries—and we can’t wait to see your work among this year’s winners.

Sports Graphic Design: 9 Award-Winning Projects

1. Throwback HEAT charged by Mountain Dew

sports graphic design; Work from Miami HEAT, Merit winner in HOW's 2016 In-House Design Awards, representing some of the best graphic design happening in corporations & organizations today  


COMPANY/ORGANIZATION Miami HEAT, www.heat.com
CREATIVE TEAM Jennifer Alvarez, Manuel Fabian, William Probus, JonMichael Rodriguez, Sasha Beck, Brett Maurer, Jasmine Nones-Newman, Jose Garcia, David Alvarez, Emilio Carnero
DETAILS Based on a historical era of HEAT basketball, the campaign featured a 1990s theme using hand-drawn custom type, icons and design elements throughout the work.


2. Cavaliers Team Shop

sports graphic design; Work from Cleveland Cavaliers, winner in HOW's 2016 In-House Design Awards, representing some of the best graphic design happening in corporations & organizations today


COMPANY/ORGANIZATION Cleveland Cavaliers, www.cavs.com
CREATIVE TEAM Blaine Fridrick, Kevin Johnson
DETAILS The objective was to update the team shop with a new look, adding energy and appeal to the team store environment.

The art director for the Cleveland Cavaliers on their In-House Design Awards win:

kevin johnson, art director, Cleveland Cavaliers, winner of HOW In-House Design Awards“Winning has been a great way to get recognition from within the organization. It’s furthered our ability to attend design conferences and training, and has also strengthened our voice as a design team.”

Kevin Johnson, art director, Cleveland Cavaliers

 


3. NBA All-Star 2016 Ticket Package

sports graphic design; Work from Maple Leaf Sports + Entertainment, Merit winner in HOW's 2016 In-House Design Awards, representing some of the best graphic design happening in corporations & organizations today  


COMPANY/ORGANIZATION Maple Leaf Sports + Entertainment, Toronto, ON, Canada; www.mlsedesign.com
CREATIVE TEAM Matt Coyle, Sandra Kong, Ashleigh Johnston, Sandy Nicholson, Jonathan Bielaski, Shawn Irvine, Tamara Luck
DETAILS With the hype and grandeur that accompanies NBA All-Star weekend—especially the first held outside the U.S.—the team set out to create a package worthy of the occasion.


4. Toronto FC 2016 Season Ticket Package

sports graphic design; Work from Maple Leaf Sports + Entertainment, Merit winner in HOW's 2016 In-House Design Awards, representing some of the best graphic design happening in corporations & organizations today  


COMPANY/ORGANIZATION Maple Leaf Sports + Entertainment, Toronto, ON, Canada; www.mlsedesign.com
CREATIVE TEAM Matt Coyle, Louis Cohen, Anthony Ruggiero, Mike Kavouris, Andrew Tihal, Ashleigh Johnston, Jeff Youngberg, Tamara Luck, Manny Brar
DETAILS Tin, the traditional 10th anniversary gift, is depicted throughout the package, and inside, a scarf with the 10th season logo for supporters to sport all season long. 


5. Toronto Maple Leafs 2015-16 Season Ticket Package

sports graphic design; Work from Maple Leaf Sports + Entertainment, Merit winner in HOW's 2016 In-House Design Awards, representing some of the best graphic design happening in corporations & organizations today  


COMPANY/ORGANIZATION Maple Leaf Sports + Entertainment, Toronto, ON, Canada; www.mlsedesign.com
CREATIVE TEAM Matt Coyle, Louis Cohen, Anthony Ruggiero, Mike Kavouris, Andrew Tihal, Lindsay Carter, Dominic Bugatto, Jeff Youngberg, Tamara Luck, Ashley Everett
DETAILS The texture and appearance of the package has a vintage look, with a pattern of iconography from the company’s storied past, mixed in with its present, creating a perfect feel for its fan base while entering its 99th season.  


6. Toronto Raptors 2015-16 Season Ticket Package

sports graphic design; Work from Maple Leaf Sports + Entertainment, Merit winner in HOW's 2016 In-House Design Awards, representing some of the best graphic design happening in corporations & organizations today  


COMPANY/ORGANIZATION Maple Leaf Sports + Entertainment, Toronto, ON, Canada; www.mlsedesign.com
CREATIVE TEAM Matt Coyle, Louis Cohen, Ryan Gardiner, Anthony Ruggiero, Mike Kavouris, Andrew Tihal, Lindsay Carter, Bernice Wong, Sandy Nicholson, Joshua M. Smith, Jeff Youngberg, Tamara Luck, Ron Turenne
DETAILS Introducing a new logo this season, the team chose to extract and highlight the new uniform design features within the layouts, both to emphasize the change and increase anticipation for the new look. 


7. Black Tie Uniform Campaign

sports graphic design

COMPANY/ORGANIZATION Miami HEAT, www.heat.com
CREATIVE TEAM Jennifer Tobias-Alvarez, Manuel Fabian, William Probus, JonMichael Rodriguez, Sasha Beck, Sorina Vaziri, Brett Maurer, Jasmine Nones-Newman, and David Alvarez


8. S-Works

s-works sports graphic design s-works sports graphic design

COMPANY/ORGANIZATION Specialized Bicycle Components Inc., Morgan Hill, CA; www.specialized.com
CREATIVE TEAM Frank Aldorf, Andrio Abero, Derek Dudek, John Freeborn, Janeen McCrae, Stratton Easter, Ryan Cleek, Jason Rundle, Keely Shannon, Erick Marcheschi, Nick Crafford, Kevin McHugh, Dan Escobar, Sterling Lorence Photography, Gary Perkin (Flipper), Velodramatic Cycling Photography, BrakeThrough Media, Carson Blume Photography, Michal Serveny, Jens Staudt, Sebastian Schieck Photography, Cameron Baird, Yuzuru Sunada, Emily Maye Photography
DETAILS The S-Works campaign sought to reaffirm the prestige and quality of the line via an elegant yet tastefully irreverent full-scale approach.


9. Life Time Kids Academy Characters

sports graphic designsports graphic design

COMPANY/ORGANIZATION Life Time Fitness Inc., 3e­—The Life Time Agency, Chanhassen, MN; www.lifetimefitness.com
CREATIVE TEAM Krae Lausch, Adam Reynolds, Justin McKinley, Ben Johnson, Mike Hagan, Gia Bellamy, Julie Christianson, Johanna Jones, Deb Hance, Amanda Gunderson, Christopher Lee
DETAILS To highlight and get kids excited about the new Life Time Kids Academy brand, a series of characters were developed to represent 11 individual programs.


 When your team is recognized in the HOW In-House Design Awards, today’s top talent sees your team’s award-winning work, and you’ll find networking opportunities galore at HOW Design Live 2018 with the free Big Ticket registration that goes to the Best of Show winner.

Click here to submit your team’s work by June 5, 2017!

One thought on “9 Award-Winning Examples of Creative Sports Graphic Design

COMMENT