In-House In-Sights: Brad & Stanley In-Stereo

Brad Weed and Stanley Hainsworth provide 2 perspectives on in-house design that cover all angles, curves and shapes that a corporate creative team can take.


Stanley Hainsworth Chairman, Chief Creative Officer, Tether
Tether is a group of friends who are passionate about one thing. Telling stories that matter. Tether was born from the desire to work on brands that share the desire to create passionate, emotional connections with customers. Everything that our team of visionaries, strategists, designers and implementers create tethers back to the core of the brands we partner with.

Previous to founding Tether, Stanley was VP Global Creative of Starbucks where he oversaw all creative aspects of Starbucks – new products, packaging systems, seasonal promotions (in-store and out-of-store materials), brand campaigns, advertising and collateral materials.

Stanley spent twelve years at Nike as a Creative Director working on everything from hang tags to annual reports to the Olympics. After Nike he moved to Denmark to join the Lego Company as their Global Creative Director. There he directed a total visual overhaul of the Lego brand from top to bottom, including packaging, the web, retail and brand stores.

Stanley is a national board member of AIGA, a featured speaker on Creativity worldwide and the recipient of awards from ID Magazine, Communication Arts, The Library of Congress, Graphis, Type Directors Club, HOW International, HOW Regional, NW Design Awards, PRINT International, AIGA National, AIGA Regional, Rosie’s, POP Times, and Communication Arts Illustration, Retail Interiors (Best International Store and Best Retail Theater) and MAPIC (Best Retail Store).

Brad Weed is the director of user experience design and research for the Windows and Windows Live product line at Microsoft. Prior to Windows he was the user experience manager for Microsoft Office. His contributing work on Office 2007 is widely recognized as one of the biggest paradigm shifts in the history of the industry. In 2003, Weed received the IDSA IDEA Gold Award; Microsoft’s first IDSA award for software design. With more than 16 years at Microsoft, he has been instrumental in shaping the role of design at Microsoft and in the industry. He has also been instrumental in advancing the software interaction design education in schools around the world, most recently as a Fellow at the Harvard Graduate School of Design. Before joining Microsoft in 1992, he worked as a user interface designer and engineer for Wavefront Technologies in Santa Barbara, combining his passion for information design, computer graphics and socio-behavioral geography.




HOW encourages lively, informative and respectful dialogue. Please do not engage in malicious attacks on individuals or organizations. For more details on proper response etiquette please read our Response Guidelines.

One thought on “In-House In-Sights: Brad & Stanley In-Stereo

  1. Kristin Sinclair

    I Loved this interview, as an art director this has given me many ideas of how to create more of a design culture with my in house team. It was also great to hear from other design managers. I find it hard to find true peers in my company since I am the only design manager, so getting this perspective was great! Thank you so much for sharing.