In-House In-Sights: riCardo Crespo

Worldwide group creative director for Mattel Inc, riCardo Crespo serves as ambassador to one of Fortune Magazines top 50 Companies to work for. He is a seasoned and celebrated creative “ronin” and continues to influence many global brands through his practices and strategic executions. Crespo has held several leadership positions including executive creative posts at notable advertising giants such as McCANN ERICKSON, Saatchi & Saatchi and Bozell Worldwide. He offers a unique and valued perspective as a professional with experience from both the agency and client side. crespo is a frequent contributor on design methodologies and the strategic value of design + creative in the branding development process. He often lectures at events, conferences and universities and serves on the advisory board of the AC Collective at riCardo will be joining other creative thought leaders as he presents and shares his creativity principles at the FUSE Branding Conference and the HOW Design Conference in 2010.

As my interview with riCardo Crespo, group design head at Mattel, progressed I became more and more impressed by his grasp of in-house dynamics and his insights on how to create a powerful passionate creative team that truly acts as a partner with its clients. riCardo’s philosophy of change by influence and example is worth paying attention to.


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