In-house In-sights: Straight Talk From Jim Woods

At United Pet Group, Jim Woods has established solid fundamental best business practices that have resulted in successes that any other in-house team would envy – strategic positioning, management of agency partners and a growing corporate commitment to resources. Listen up as Jim discusses the nuts and bolts of his management philosophy.


Jim Woods is the creative director for United Pet Group, the global leader of home aquariums and outdoor ponds. He oversees an award winning in-house creative team as well as third party Agencies, Photographers and Freelance designers for the Tetra, Marineland, Instant Ocean, Jungle, and AquaTech Brands. Jim manages creative projects from concept to completion, translating marketing objectives into creative strategies, and directing the creative team in the production of packaging, advertising and marketing collateral. Prior to working with United Pet Group, Jim worked for the Baltimore and Washington D.C. division of Clear Channel Communications and has over eleven years of in-house design experience.



4 thoughts on “In-house In-sights: Straight Talk From Jim Woods

  1. Michael

    I enjoyed this Interview and can’t wait for part 2. It reminded me of all the “ways” that I have had to apply to gain control over the creative in both companies I have been with. I have about 15 year experience in creative management and I share a lot of these beliefs.

    Michael Clark

  2. Jim

    Thanks Michael! I feel all in house managers have very similar problems. The way I approached it might not be the answer for everyone, but I hope it can help some.

    Jim Woods

  3. Michael

    Hi Jim,
    I have been working on putting more structure in my team. I have been working with Andy Epstein and he was nice enough to send me SOP’s for his teams. They have been very helpful. Do you have any SOP’s docs you could share??

    I would love to bench mark our departments.