In-House In-Sights: Thomas Lockwood, President of the Design Management Institute

Tom Lockwood provides insights on in-house design which are informed by a unique perspective afforded him by his position as president of DMI and the fact that he was once an in-house designer himself.

Thomas Lockwood is recognized as a thought leader and international expert in design leadership, and integrating design and innovation into business. This involves expertise in design process, methods, operations and building great design organizations.

Lockwood is one of the few people in the world with a PhD in design management, and is the President and member of the Board of Directors of DMI. He is responsible for all aspects of the Institute, including research, content, operations and producing events throughout the world. Prior to joining the public sector in 2005, Lockwood worked both in-house and the design firm side; by directing global branding and design at StorageTek and Sun Microsystems for a number of years, after running his own design consultancy for a number of years. He states one of his most interesting projects was creating the racing uniforms worn by the US Nordic Ski Team in the Olympics.

Passionate about the many values of design and innovative thinking he is the editor of three books; Design Thinking, Corporate Creativity and Building Design Strategy. A frequent design award juror and keynote speaker, he has lectured or led brand and design workshops in the U.S., Canada, Japan, Korea, China, Hong Kong, Taiwan, Singapore, Australia, England, Scotland, Ireland, Germany, France, Italy, Spain, Denmark, Finland, Belgium, Austria, Poland and The Netherlands.

Lockwood is a visiting professor in the graduate school at Pratt Institute in New York City. He earned a PhD, MPhil and MBA from the University of Westminster, London, and bachelor degrees in visual design and marketing from Eastern Michigan University. His doctoral research thesis determined new methods of integrated design management within large multinational corporations, in order to achieve design innovation for the business, design relevancy for the user, and design coherency for the brand.

He is a design advisor to corporations and to countries, serves on numerous boards and councils around the world, and is a Fellow of the Royal Society of the Arts in London. He is a leading advocate regarding the value of design to the triple bottom line; by improving economic, social and environmental well-being.


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