Ever notice how when you’re stuck in traffic and someone in front of you changes lanes you do too regardless of whether the lane they’re moving into shows any signs of moving faster than yours. There’s something about the way that we’re wired as human beings that triggers us to follow the lead of an individual, or especially a crowd, independent of any logic or rationale. Maybe this was a survival behavior when humans traveled in packs in a hostile environment and needed to unquestioningly rely on the reactions of others as a way of responding to dangers they were too far away from to notice.
Whatever the reason for this behavior, it doesn’t serve creatives well when they walk into a corporate environment where dysfunctional behaviors abound for no other reason than someone started acting a certain way and others followed because their lemming brains were jumpstarted.
It’s critical, if designers are to fulfill their personal and professional purpose that they resist and actively call out robotic behaviors, cultures, policies, procedures and beliefs. If not challenged, the corporate monkey see monkey do mindset will prevail and there will be no opportunity for objective, innovative and rational thinking to prevail.