In-house INsights: Bob Sutton’s Take On Being a Creative in a Corporation

Bob Sutton, business management guru, Stanford professor and author of “Weird Ideas That Work”, “The No Asshole Rule” and the just released “Good Boss, Bad Boss”,  pulls from his considerable body of business research, analysis and well informed common sense to offer up observations and advice for in-house designers.


Professor of Organizational Behavior (by courtesy)

Professor of Management Science and Engineering, School of Engineering

Codirector of the Customer-Focused Innovation Executive Program

Robert Sutton focuses on evidence-based management, the links (and gaps) between managerial knowledge and organizational action, innovation, and organizational performance. His research style emphasizes the development of theory and recommendations for practice on the basis of direct observation of organizational life and interviews with executives, managers, engineers, and other organization members.